7 mins read
Are you one of those marketers who feel building high-quality backlinks is a difficult task?
Getting higher rankings on Google isn’t an easy job.
And, I also believe you have tried everything right from guest posting to requesting for mentions. But, you are still waiting for the Almighty Google to cut you some slack.
Well, relax! Your days of pain are over. We have nine different strategies that will help your site gain high-quality backlinks and enhance your search visibility.
According to Moz,
Backlinks also called “inbound links” or “incoming links,” are created when one website links to another. The link to an external website is called a backlink.
Here’s a video by Neil Patel explaining What Are Backlinks and How Do They Work?
Having an efficient link building strategy is the greatest key to get high-quality backlinks. Here are a few strategies to earn high-quality backlinks that will help you stay ahead of the competition and boost your rankings.
Your content is the greatest weapon to generate backlinks. Hence, it is crucial to create high-quality content which people will wish to link to.
Also, high-quality content on your website will leave a great impact on the reader’s mind. Always create content for your readers and not for Google.
Your content helps other websites decide whether they wish to link to you. It is a reflection of your organization as a whole. If your website content appears low quality or lacks valuable information, other websites will not see you as a reliable brand worth linking to.
Therefore, create quality content that looks professional, informative and is easily readable to earn backlinks for a long time.
Furthermore, to attract quality backlinks create original content. Conduct surveys, create case studies, detailed, high-value guides, checklists, and other content that can’t be found on the other websites. When you publish original stats and information, other sites will link back to your fresh and recent information.
Broken link building is the simplest method to get backlinks. And, it works great.
A broken link is a page on a website that has been moved or removed. In other words, these are 404 error pages that notify visitors that the content they’re looking for no longer exists. This is a poor user experience and no site owner wants this to happen. However, broken link building fixes this issue.
All you have to do is find broken links on other websites that are relevant to your brand or industry. To find the broken links on a website, you can use Ahrefs Broken Link Checker tool.
After finding the broken link, contact the publisher and let them know about their broken link. Also, while informing them about it, offer them the chance to replace their broken link with your valid link to suitable content.
Remember that requesting a website owner to fix a broken backlink needs some skill and tact. You don’t want to come off as blaming them of being careless. Therefore, make your request short and polite. Also, don’t request them through public messages like a Tweet because you’re likely to upset or offend the website owner.
I’m (Your Name) from (Your Blog)
I am writing a post on the topic (topic name), and I found one on your website (Website name)
But the link in this post ( mention link) goes to this page (error link)
Here is a screenshot of the broken link.
We actually have a similar blog post and it might make a great replacement.
Either way, just thought I would let you know!
If you approach this method perfectly, it’s an effective way to earn a quality backlink.
With this tactic, everyone succeeds. The site owner will have less broken links and their visitors will view more up-to-date, valuable content and less 404s. Also, you’ll gain a high-quality backlink.
Guest posting is one of the best and effective technique to gain quality backlinks. This has long been a popular link building technique as it’s a win-win for both websites.
It is the practice of providing free content to another website or blog in exchange for a link back to your own website. And, every great website wants excellent content. Therefore, people with a great relevant niche contribute by publishing their quality content to get backlinks.
Moreover, this technique is a kind of link exchange with each other but it is effective and secure as only relevant blogs will post for each other and it doesn’t generate any spammy links to your website.
Infographics are not just attractive on social media but they are also excellent for SEO. Also, there is a huge demand for infographics as they are easy to understand.
What you really need is to design high quality and instructive infographic. You can pick a trending topic in your niche and create an infographic. Once your infographic is ready it’s time to promote it on popular sites like:
If your Infographics goes viral then you can get many backlinks. Therefore, submit your infographics to the best websites to increase the possibilities of getting quality backlinks.
Furthermore, find the best bloggers and influencers in your industry. Once you’ve identified the bloggers, inform them about your infographic and how it can be helpful to the content they have generated on the same topic. They usually link to your website which is an effective method to create a high-quality one-way backlink.
When you are creating quality content and actively engaged in outreach efforts, then it is possible that many websites have mentioned your brand name in their content. This is excellent, but it’s beneficial if each mention of your brand includes a link back to your site.
Sometimes websites mention your brand but without including a link or even linking to the incorrect site. Here you can reach to those webmasters and request them to include your website link on your brand name.
You can set up a google alert to find which website has used your brand name. If the mention doesn’t include a link back to your site, contact the publisher and request for a backlink.
You can also use Mention to get live updates about your brand mentions.
HARO is a sourcing service which connects journalists and bloggers with appropriate expert references to meet journalists’ demanding deadlines and allows businesses to tell their stories. Subscribing to HARO gives you an opportunity to obtain high-quality backlinks from professional news sites.
Here’s how it goes:
Read more about how to build backlinks using HARO (Source).
You can also get your name and link back on other websites by offering to write testimonials or leave a review/comment about another brand.
You can select the best tools or brands you work with and reach out to them to write a review about your experience. And, companies are usually eager to emphasize testimonials on their website and often link back commentators in the credit line. This will be truly a quality link.
Therefore, contact all those websites, whose services you are using and send a testimonial of that service to their webmaster.
Identify your competitors’ backlinks and analyze the sources of backlinks. You can use backlink analysis tools such as:
For example, in Ahrefs, use Link Intersect tool to see competitors’ backlink.
Enter your competitors’ site URL in “Show me who is linking to” section and leave “But doesn’t link to” section blank. Then click on “Show link opportunities”. You will notice all the domains that link to your competitor.
Now, if your competitor can receive a backlink from a particular domain then you can also obtain it from that domain. Also, you can see all the link building techniques of your competitors by performing their backlink analysis.
For example, if your competitor has done guest posting on a website then you can also generate a blog and send it to that website and request them for a backlink.
This one is my favorite tactic. Its basic concept is a give and takes method.
You write a content piece that compiles a certain type of blogs. Like Jordan Stella did here: Top 25 Digital Marketing Articles – Week of 06/07/19.
He then sent an email to the writers in this list requesting a backlink. Here’s what his email looked like:
People love it when their work is appreciated. And they will definitely appreciate you in return.
Building quality backlinks can lead to better SEO, which in turn gives more traffic.
If you perform the above-mentioned tips, then you can get better results and growth in your search engine rankings.
Also, don’t assume that you’ll get numerous backlinks within a few days. It takes time. You need to regularly give efforts to get backlinks.
The links you build should be natural, so they don’t hurt your online rankings.
Now go and build your free backlinks! Also, let us know which link building techniques you use mostly by commenting below.