Designing a persuasive landing page that converts is both an art and a science. A landing page is a web page created specifically to welcome visitors. People need a comfortable spot to land when they move from one web page to another or from one site to another. Landing pages are also key to nurturing marketing leads. When a person clicks on a Google Ad or a PPC ad they should go to a landing page that coordinates with the marketing message.
The following infographic highlights how to design high conversion landing pages. The graphic includes general landing page information, goals of landing pages, the dos and don’ts of design, and important steps for a strong landing page. Feel free to download this infographic or repost it.
Convirza’s-How to design high-converting landing page
Read much more from a recent blog, How to Design a High-Converting Landing Page.
Landing pages may be created for many purposes. The top objectives of landing pages include the following four:
If your goal is to build awareness, your landing page will provide general company and product information. When launching a new product or brand, structure the landing page to help visitors become better informed.
Another objective of landing pages is lead generation. A visitor cannot become a marketing or sales lead before they are identified. In other words, you need a name and at least an email address. Companies define leads using various criteria. Some may consider a person a lead once they have two or three pieces of personal contact information. Others may require vast amounts of information and a scheduled demo. Regardless, lead generation from landing pages can be a cornerstone of growing and maintaining your marketing database.
Website forms collect visitor information, but did you know form fills can also drive phone calls? If you would like to learn more about skipping many steps in the lead generation process, check out this blog, How Website Forms Drive Phone Calls.
In order to sell straight from a landing page, you need a strong Call-To-Action (CTA) button. Ensure that people can finish the CTA right on the web page. Direct sales landing pages include selling products, registering for webinars, and scheduling appointment. This type of landing page is valuable since it brings direct revenue to your business.
Lastly, landing pages may be used to build relationships with website visitors. This kind of page is a little more advanced, but if it’s constructed well, visitors will stay on your website as you guide them through your on-site sales path.
If you would like to read more about designing a high-converting landing page blog, don’t miss this blog.
