4 min read
‘Email marketing is the meet up for coffee. The original 1 to 1 channel.’
Erik Harbison, CMO, AWeber communications.
Looking at email marketing as dates for a potential romance (a.k.a customer purchase) can be a tickling thought but can also be a perception changer.
Just for a moment, look at your email and think if you would say yes to this date. Would you click on the call-to-action (CTA)?
Does this change your idea of email marketing?
This shift in mindset works well for email marketing when you are building a database or wondering how to engage better with your audience. You could start with identifying potential doorways to discover your audience.
Here are some sources to grow your email list:
If you have a retail store or a brick and mortar kind of setup, ask your customers to sign up while interacting.
‘Huh! Genius advice’ is what probably ran through your head.
We know the method is old but the pitch is a game changer.
Get your counter manager to make a future offer on the product your customer is interested in.
For instance, someone who has just bought pet food could be told about an upcoming sale on pet accessories or the stocking of a new food brand in the store.
To grow your email list, make the pitch a part of the conversation while billing. Tailor an offer whenever possible.
Just like going to a party when hunting for a date, events present multiple opportunities to collect and connect. Seminars, conferences or trade shows are probably the only events where you can chat with a significant audience size directly.
Making the most of such events is essential especially if you are a B2B company. Here’s how to collect email addresses at events effectively:
With more than 1.6 billion websites (source), there is so much content online it’s exhausting to create a loyal following.
If you have a website or are building one, you must have a ‘Subscribe to the Newsletter’ button. But will that be enough?
Give your website visitors a strong and workable incentive to share their ID’s.
Here’s a list of things you could try:
Enticing your social media audience to subscribe could be the fastest way to grow the email list. Your social media fans know who you are and what you offer. For active engagement with your brand you could try this:
A tip to remember is that social media platforms are designed to be visually engaging. When you pull your audience off a handle make sure your landing page is equally easy to navigate and visually appealing.
Gathering a database is just the beginning of the process. You could very easily be rejected by your email list if you don’t follow these basic Email Marketing guidelines.
Email marketing has an average ROI of 3800 percent and is the third most influential source of information for B2B audiences (source). Given these statistics, it isn’t a surprise that marketers love it. Use these techniques to test new waters while watching your business grow.