How deep is your call tracking data?
While marketers expect comprehensive data from their web analytics tools, many fail to demand the same from their call tracking provider.
A web analytics solution that only provided data about the pages that referred traffic to your website would be pretty inadequate. Marketers know that they need a host of additional data, such as:
– On-Site Behavior
– Conversion Data
– Bounce Rate
– Visitor Demographics
– Device Used
– Geographic location
The depth of web analytics offers extremely useful data that impacts marketing decisions every day.
Basic call tracking provides data about the ads, campaigns and keywords the generate phone calls. The end.
This means that everything that takes place AFTER the phone rings isn’t being mined, analyzed and used to optimize marketing and sales strategies. Basic call tracking fails marketers because it only provides surface data.
Learn about the powerful metrics that can be extracted with Conversation Analytics in this White Paper: