What’s hip in 2017? Without a doubt, Social Media Marketing.
If you’re starting an online ad campaign, you’ve got to consider how social media marketing can impact company sales. You can bet your competitors are thinking about this.
Since Convirza call tracking measures the success of marketing efforts, we invited Phil Frost of Main Street ROI to discuss the latest trends in digital marketing. One meaningful development that we see is the social nature of advertising.
We want to help you understand where online marketing is going and help you create a powerful marketing campaign that not only looks good but also converts to sales. Consider these personal and social media marketing trends to make sure you stay on top of your game.
YouTube has over a billion users that watch hundreds of millions of hours of video every day. Facebook claims to have 8 billion video views per day. If you’re going to reach these massive audiences, you’ve got to put your ads where viewers see them. This means making a video ad.
Don’t freak out. Video ads might be a little outside your comfort zone, but they don’t have to be. You’ve just got to be sure your video ad has the key components. Create a video that instantly presents the audience with a problem that they experience. Make it relatable. Show them how you solve that problem easily and quickly. Finally, give them a clear call to action. Voilà, you’ve got a video ad; it’s that simple.
Still, want help? You can hire many different companies to help you make the perfect video ad. And don’t worry about it being pricey. Animation that is both high quality and low-cost is a great possibility. For example, you can find a freelancer from a place like freelancer.com and pay around only $350 for a great animation ad. Whatever you decide to do, start using video ads to reach the billions of people that view videos online every day.
Facebook, Twitter, Pinterest, and Instagram all have advertising options, and often these ads look just like organic posts.
How many times have you looked twice at a post and only later realized it was actually an ad? That’s one reason that social media ads can be so influential. They are becoming a lot more natural, and thus more powerful.
Not only that, but the targeting options on social media are rapidly improving. You can now target audiences based on a myriad of different demographics, like gender, age, geographical location, interests, and more. You can also use social media to make look-alike lists, retarget past customers, and target based on past behavior. This is a great way to focus your advertising budget on just the right audience and get the most out of your ads.
You can also use social media to make look-alike lists, retarget past customers, and target based on past behavior. This is an excellent way to focus your advertising budget on just the right audience and get the most out of your ads.
Then, use all the targeting and social media marketing you can to reach your audience.
Not only are social media ads becoming more and more popular, but a lot of social media sites have played around with embedding commerce right on their site. By adding a “Buy” button, social media is making it easier for customers to make a purchase without ever leaving their platform. Although this trend hasn’t taken off yet, we recommend you keep your eye on it. If it starts to operate seamlessly, you’ll want to be one of the first to tap the new market.
SEO is definitely not as simple as it used to be, and we think this is a good thing. It isn’t enough to keyword stuff and add fake links from other websites to boost your ranking. Phew. Now, SEO is about creating the best user experience. Pages will rank higher if they present the best content. In the new SEO, quality is king.
You should create copy that is compelling, clear, and well-written. Put it on a website that is easy to use, responsive, and device-specific. Have different landing pages for your different buying intent keywords and offers. Add a blog or resource center where you can always be adding new, useful content that helps your potential customers. Remember, if you want to rank high on Google’s search result page, you’ve got to deliver a compelling user experience.
Accurate targeting = higher return on investment.
So you’ve got to laser target your audience. If you don’t already, add retargeting pixels to your website through AdWords or Facebook Ads. It’s free to create an account and start building audiences. Retargeting pixels work by allowing you to track those who have visited your site without making a purchase, which is likely 98% of your website’s visitors. You can then retarget these people by showing them ads as they are surfing the internet to bring them back to your site and make them a happy customer.
You’ll also want to target your “hot” prospects or those who nearly made a purchase (maybe they added something to their cart), but ultimately didn’t buy anything. These people are clearly very interested in your product and may just need a small boost to take that last step. This is an easy audience to convert to sales. It’s a great place to start!
Keeping up with all the trends can feel overwhelming, but we feel confident that you can launch and maintain a strong online social media marketing campaign. Read more about making your site mobile friendly to build your online presence. Or the tried and true The Power of Email Marketing: Some Trends Never Die.