Emails may be one of the oldest digital marketing strategies, but it is still one of the best.
Why? Because people read and respond to emails.
Don’t trust me?
This blog will present 25 email marketing statistics that will convince you that emails still work.
So please give us a chance.
With so many people using email, It won’t be wrong to say that email is still one of the most popular modes of communication.
It is a hoax that email is about to die. Here’s another proof point to convince you:
The competition is enormous but I believe it’s reliable. Here’s why:
That’s an opportunity you cannot afford to miss.
Plus, the conversion rate is high!
The revenue directly generated from email is higher than the conversion rates! This point is powerful enough to convince you that email marketing works.
Marketers and professionals agree that email marketing provides a strong ROI that should not be ignored.
It’s time we appreciate smartphones.
Keep your customers informed through email marketing because:
Here are some stats that you need to remember. Be careful not to alienate your email followers.
Emails are a personalized way of communication, but you certainly need to connect with your consumers. Sometimes this is not easy, and often it takes creativity and time.
Plus, maintaining content relevancy is a challenge.
You need to dedicate your creative energy to crafting subject lines and email body content.
To know more about crafting powerful subject lines, read this.
The above blog will help you boost open rates and this blog will help you hike your click-through-rates- Want to Boost your Email Click Through Rate by 400%?
And to know why powerful subject lines are a principal factor, read the next stat.
Try personalizing your subject lines because:
Mastering the send time is also necessary
Experiment to know the frequency of sending emails that work best for your customers. But to start with the next fact.
Take care of your email bounce rate by deleting invalid email IDs. Update and clean your email list frequently because of this next percentage.
These stats were produced by people who have been tracking their email marketing campaign’s performance. Are you tracking your campaigns? And if you are, are you tracking the right metrics? To know more about email marketing KPIs, read this.
Do you still think emails will be extinct soon?
Please leave a comment below and let us know how you are using emails.
To know more, get our free ebook today!
Published on: Apr 23, 2018