Successful businesses set goals.
They set revenue goals and set goals for business growth. But far too few businesses (even successful ones) set goals for their sales and marketing performance.
To be clear, I’m not talking about setting marketing budgets (pretty much every business does that). Nor am I talking about setting sales quotas and goals (pretty much every business does that). What I am talking about is setting specific marketing and sales performance goals. These are goals designed to actually improve performance. These goals should demand that you and your team actually improve.
And you can set these goals within Convirza.
The goals we measure are goals that have been consistently shown to improve your marketing and sales performance. They will hold your business accountable and manage your progress. The following are four key goals that can be established and managed within the Convirza platform.
A campaign ROI goal allows you to track the revenue produced by any marketing campaign. This goal will show you how much each call is worth to your business. And then allow you to set revenue goals for specific campaigns.
An exclusive feature of Convirza is Conversation Analytics. This is Basically a call scoring platform that allows you to measure the phone sales skills of your reps in real-live customer interactions. The phone skills goal allows you to set goals to measure the progress of your phone agents’ ability to sell on the phone.
Convirza allows users to designate each call as a success or a failure. In other words, what outcome did you want out of that call and did that outcome happen? The Convirza call success goal measures the percentage of phone calls that have been scored as a success. This ‘success’ doesn’t always mean a sale. Sometimes it means an appointment, or a customer’s problem being fixed, or problem resolved.
The call quality goal is used to determine whether you are making the most of every customer interaction. It takes into account all scores from all users, and your call success rate to give you a call quality measurement. Convirza uses complex formulas to factor the relationship between call performance scores, and desired call outcomes. For example, this goal allows you to see which specific call performance scores correlate with sales close rates or customer satisfaction.
And keep in mind, with any of these goals you can set up alerts to notify you when they are, or are not, being met. These alerts will be sent to you via text message or email anytime you wish. For example: you could choose to be alerted when a marketing campaign reaches a certain ROI goal. Or when a certain rep fails to meet a sales skills goal.
Keep in mind that all successful businesses set goals. But traditionally those goals are big picture things like revenue or closed sales. Now, we are taking goals about 1193 steps farther and actually set marketing and sales performance goals. These are not goals about big picture things like revenue or closed sales; these are goals that measure specifically how effective your marketing campaign is, how effective your calls are and even the specific goals that will improve your ability to sell.
These are goals that will transform your sales and marketing performance.