The job of today’s data-driven marketer has a new face. It used to be that marketers were just creative and artsy. Now we have to be imaginative and quant jocks.
You know what every marketer does now?
They spend massive amounts of time and money getting intimate with these numbers.
The modern marketer loves to measure stuff. They build campaigns and devise strategies to drive more traffic, increase landing page conversion rates, click-through-rates and optimize ROI.
They are OBSESSED with analytics and data because they want to know if the marketing channels they are investing in are producing results.
While you may not understand the spending habits of your spouse, you have no one to blame but yourself if you’re still trying to figure out your customers.
The tools and data available to marketers today have practically eliminated the need for guesswork.
Information regarding customer search patterns, social media activity, and interactions with advertising and sales processes is readily accessible to develop focused campaigns based on consumer behavior. Data-driven strategies have enhanced the effectiveness and measurability of marketing campaigns.
The following list outlines a few of the principal benefits of data-driven marketing.
Various types of technology, such as call tracking, have provided marketers with the opportunity to attribute leads and conversions to specific advertising channels. This makes it possible to optimize campaigns and enhance ROI.
Big Data and advanced analytics have enhanced the ability to create highly targeted campaigns with personalized messages. One McKinsey Study found that businesses that employed data-driven personalization delivered five to eight times the ROI on marketing spend.
Marketers can also deliver these messages at the optimal time. In-depth insight into relevancy and timeliness boost the success of marketing campaigns and consumer engagement.
Identifying specific content that moves buyers down each stage of the sales funnel allows marketers to distinguish the efficient assets from the ineffective material. This makes it possible to optimize campaigns with the exact content that resonates with prospects and compels them to move through the funnel more quickly and consistently.
Taking advantage of big data to predict a customer’s preferences and tailor marketing messages to them, while they are still in the buying phase, has the potential to enhance messaging effectiveness significantly.
This type of targeting is designed to meet customer needs based on what they are going to do rather than what they’ve already done. It also allows marketers to connect with prospects at the right time and place with a relevant message.
Having access to the right data and understanding the best way to make use of it is one of the most important benefits of advanced analytics. Gaining actionable insights with premium tools gives marketers the ability to execute campaigns with strategic precision.
The wealth of online consumer information is regularly being used to shape marketing decisions and fulfill lead generation and conversion goals. This data can be applied to a wide variety of marketing processes to develop increasingly targeted campaigns with the potential for heightened impact.
This is why it’s surprising that they often neglect to collect and analyze data associated with one of the most profitable lead sources. Naturally as a call optimization company, we are talking about phone calls.
For people that are so concerned with numbers, many marketers have been slow at implementing call tracking data and analytics.
Does anyone else think this is odd?
Obviously there are a lot of marketers that are taking advantage of call tracking. But there are also a suitable amount of them that are not.
So the question is: Why isn’t EVERY marketer using call tracking?
We have promoted phone calls as the number one lead source by countless businesses. BIA/Kelsey estimates that mobile search will generate 73 billion calls to businesses in 2018.
These calls present a fantastic opportunity for marketers to drive business revenue and prove ROI. So what happens when the phone rings?
Do you know how many calls your PPC ad are generating for your clients? Do you understand the quality of the leads that they are receiving?
Call data is critical.
If you are not focusing on driving, tracking and analyzing calls then you will inevitably fall behind your competition. Because we can guarantee that they will be – if they’re not already.
Mobile search has surpassed desktop.
Mobile calls to businesses are expected to double by 2019.
Marketing is going mobile and it’s time to join the movement.
Mobile searches lead to action, usually a phone call, within about an hour. Your prospects are more likely to make a call then fill out a form.
You want to tap into this lead source and call tracking is the key to achieving this. Consider the following:
– Call tracking is a fast and easy solution.
– It is an inexpensive call recording solution. Sometimes the problem is rooted in the sales conversation rather than the marketing process.
– Call tracking gives you a complete view of the leads that your campaigns are generating and shows you the precise channels that are driving the most leads and profit.
– Advanced call tracking platforms, like Convirza, extract and pinpoint vital call data. For example, if a good lead calls but fails to convert then you can be notified of this event and bring back the missed sales opportunity.
– Call tracking gives marketers the ability to increase ROI, reduce operational costs and cut down on waste by focusing their spend and time on the strategies and advertising channels that actually work.
If you aren’t using call tracking, you don’t have an accurate data for CPA, CPC or ROI for any of the marketing channels you are using. If you aren’t using call tracking, then you should know that other marketers are.
And they’re using that data to get ahead.