This may be the most neglected aspect of effective marketing.
Marketers are spending loads of time and piles of money to acquire leads and drive sales — But all of this effort is practically worthless if you’re not optimizing for conversions.
Let’s say that you have a great product and an impeccable landing page, but your AdWords campaigns are driving low quality leads.
You are not tracking the performance of your keywords, ads and ad groups. This means that all the work you have put into your landing page and the advertising spend that you are pushing into those campaigns is being wasted. You’re ROI is suffering and it’s all because one aspect of your marketing strategy is lagging behind.
If this doesn’t drive you crazy it should. The smallest changes to your website, advertising campaigns and marketing strategies can have a major impact on your bottom line.
In this webinar with CRO expert, Dan McGaw, you’ll learn how to use CRO tools, feedback and metrics to convert visitors into customers. A few key areas that will be discussed include:
– How to improve your conversion rates
– The data and science behind CRO
– The biggest CRO mistakes that marketers make