It’s frustrating, divisive, and what’s more, costly. At every sales meeting this person raves on and on about how he does everything right. He says all the right things and knows the perfect responses, making lots of sales promises. But there is a gap, and he just doesn’t generate the results that match his big talk.
If confronted this sales person would admit he doesn’t understand why his performance is so low, but oh boy do you know why. Phone call after phone call you hear him talk with customer leads usually unenthusiastic and impersonal. He stumbles over almost every answer he gives. You know in your gut, you’re right. But these days you have to have data to prove you’re right.
You need a tool to substantiate your perception. You need real data that:
Without this important information, false accusations might be made. Then tempers are unleashed which rocks the sometimes fragile morale and certainly derails performance. No wonder some salespeople are not held accountable for sales promises and instead left alone while they undermine company sales.
Call Tracking with Conversation Analytics® services is the answer.
Traditional call tracking software identifies where your inbound calls start. You know which marketing and advertising sources generate the most leads. However, if your call tracking is limited to only this feature, you’re in trouble. You need to know more. You need to know what is said when reps are on the phone.
Now with Conversation Analytics® services you have the ability to get all the data from calls without ever even listening to the live conversations or recordings. Convirza uncovers what happens ON each phone call and you simply get the stats. Words become data that are analyzed and available for you. We measure 45 aspects of each call and display the findings in useful charts and numbers. It’s clear, easy, and fast.
Here’s your solid proof. With the tools Convirza provides, you have downloadable access to every call with reliable data evaluating both sales performance. You clearly know close rates and the factors that affect high or low results.
In addition, Convirza allows you to tag calls. So you have instant access to refer back to any call and use examples in meetings or with individual employees. You can leave comments on calls and send them with the recordings to team members. Improvement and learning is continuous as you give suggestions or compliments.
Stop being blind to what’s happening behind the scenes. Use call tracking to monitor your sales efforts. You will have a happy team with everyone getting the praise or the criticism they deserve. Don’t be naive or complacent, know what happens ON your calls.