In short, Convirza has completely redefined the call marketing arena.
We have taken basic call tracking and developed the FIRST call marketing optimization platform.
This began with an observation:
When it came to web analytics, there seemed to be no shortage of data. However, the same could not be said about phone calls.
With traditional call tracking, the data simply stops once the phone rings.
This all changed with the launch of Conversation Analytics.
Convirza combines call tracking with in-depth analysis of phone calls. Our Conversation Analytics tool evaluates call content by analyzing the conversations that take place on each phone call. This is achieved with sophisticated speech recognition technology and complex algorithms to measure lead quality, track conversions and monitor sales performance.
Our data helps marketers and businesses make better decisions, improve close rates on the phone and generate more revenue.
In addition to extracting a wide range of call data and metrics, Convirza takes the power of these words and turns them into actions.
Call Marketing Automation is the next step to optimizing marketing ROI.