Businesses and soccer teams have a lot in common. During a soccer game, each team works hard to create a scoring opportunity. Each day, businesses work hard to create sales opportunities. Many times the soccer team’s efforts aren’t successful and end in a scoring missed opportunity. Businesses suffer similar defeats each time they fail to convert callers into customers with phone call missed opportunities.
You’re watching your team dominate the field. They deftly take control of the ball. Passing, juggling, outwitting their opponents as they move the ball down the field toward the goal. Brilliant moves, expert positioning, precision passing until the perfect moment. You jump out of your seat to watch the final quick pass and goal. Your fists start pumping in the air. The pass is perfect and just as the player gets into position to kick the ball for a goal, he stumbles and falls. The opposing defenders recover the ball and you slump back into your seat amazed at the missed opportunity.
The next day at work, your team has succeeded in getting your top prospect to call and ask some questions. You take the call, and the conversation is moving toward a sale. You call feel it.
The prospect gives a few buying signals. Then the conversation becomes distracted and suddenly without warning the prospect ends the call. Was it something you said? What happened? Your sales manager will be mad about this one. You, the superstar sales honcho, suffered one of those nasty phone call missed opportunities.
The soccer team skillfully takes the ball down field, but this time, at the last possible moment, another player is positioned to pick up the missed pass and kick it in for the goal. Their strategic teamwork triumphed. The crowd goes wild. “Gooooal!”
You are on the call and everything is going great until the prospect ends the discussion. As you sit back, unsure about what happened and what to do next, your sales manager gets a text about of the phone call missed opportunities. He quickly reviews the conversation and call tracking data while he makes another call to the prospect. Armed with knowledge from your phone call, the sales manager is able to find out what distracted the prospect and help him make a decision to purchase today. It wasn’t your fault, and much of what you said prepared the prospect. This was a big win for your team.
Was it luck or skill that enabled the soccer team to score?
It was a combination of skill coupled with practice and great coaching.
How does your sales manager know about the phone call missed opportunities?
It wasn’t luck and he didn’t listen to your phone call.
The sales manager received a text message from Convirza’s Conversation AnalyticsⓇ software that informed him a call with a strong Lead Score didn’t convert. His quick action saved the lost sale.
After more than 40,000 hours of development by skilled engineers, Convirza created this innovative tool. No other company has software that provides the detailed data you get from Conversation AnalyticsⓇ. This blog is focused on just one of it’s features, the Missed Opportunity metric. This trademarked, exclusive, and feature-rich software gives businesses who receive phone calls a strong advantage for recouping what would otherwise be lost revenue.
When our software discovers phone call missed opportunities it immediately sends an email and a text to a point person who can take action. A timely chance to recover a lost sale is much better than a report at the end of the week that simply counts the number of calls you received.
Conversation AnalyticsⓇ depends on Call Tracking to obtain information about the call, including recording and analyzing the conversation. Our proprietary technology reviews massive amounts of phrases, combinations of phrases, and contextual awareness. And then factors numerous voice complexities. Our rockstar data scientists have identified the 45 most important phone call indicators.
Unlike our competitors, Convirza’s product doesn’t just spot keywords, our software evaluates the conversation. We have the ability and prebuilt library to evaluate hundreds of thousands of word combinations and phrases to determine what happened ON the call. Our competitors, leave that up to you.
Does our promised outcome sound too good to be true? Our customers don’t think so. Estimate how many sales phone inquiries you get each day. How many of those end in a sale? If you don’t know you should.
You’ve got to ask yourself, how much is this kind of data worth? With Convirza’s Call Tracking and Conversation AnalyticsⓇ you’ll know exactly how valuable these insights are.
