Your advertising may not be as profitable as you believe it to be.
Many marketers fail to prove value and ROI.
By incorporating call tracking into your campaigns, it becomes possible to focus your marketing spend on advertising channels that produce the most ideal return.
In order to accurately track leads and conversions, it is necessary to determine the sources that are generating results. The ability to verify the number of phone calls that a specific source produces rather than engage in guesswork is priceless.
The value of phone calls continues to become more widely recognized. According to BIA/Kelsey, 64% of businesses say they are the best leads they receive. Certain businesses rely on phone calls more heavily than others, but in either case, the data associated with them is extremely useful.
Whether an organization produces leads for other companies or generates them for their own purposes it all comes down to establishing ROI. Having access to and providing lead attribution makes it possible to prove marketing value and optimize future campaigns.
The advantages of call tracking have continued to evolve and present enhanced opportunities for the fulfillment of marketing and sales goals.
Rather than simply tracking the path that leads to the call, we can now tell you precisely what took place with Conversation Analytics. This sophisticated speech recognition technology, a product of Convirza, has transformed the call tracking landscape.
It is no longer necessary to rely on human call analysis. Call tracking clients have the opportunity to switch to highly accurate automated systems. This technology not only enhances the scalability of call analytics but is also a more affordable alternative to human call scoring.
Conversation Analytics® automation steps in where traditional call tracking stops short.
In addition to being able to identify the advertising sources that are producing phone calls, our clients can also determine exactly what took place on each of those calls.The evolution of call tracking has only served to reinforce its value in the quest to streamline marketing and sales processes.