How good are you at organizing your tasks?
Is your execution perfect?
Let’s be honest. Organizing, planning and executing content is harder than it seems.
Most content marketers don’t even have a well-organized content plan or a content strategy. And then execution is a whole different story.
We have probably heard this quote before. And it still makes me uncomfortable. Without proper planning, our content will be a flop.
Content marketers working to grow their online presence reveal that their biggest marketing challenges in order are:
However, to keep your content organized and well-planned, a detailed content calendar is a solution (read more about how to create a content calendar).
Let’s talk about how this powerful tool improves your skills as a content marketer.
One of the significant benefits of the content calendar is that it keeps you on a schedule. It’s a fact that if you are a good marketer, you will stay busy. And sometimes it’s natural to avoid or postpone things such as blog posts when you are running huge campaigns and promotional activities.
But, your audience expects you to deliver when you say you will. The existence of an organized plan for your content marketing makes it feasible for you to schedule your content ahead of time.
Create campaigns a month before they are supposed to go live. This will give you sufficient time to review or to do any extra research and add information before publishing.
Another trick is to keep a running list of content ideas. Organize your thoughts into categories, and you will have a structure to your creativity.
Also, if your company has an approval procedure, your calendar will help you create each piece of content with adequate time for the responsible person to review it before going live.
Creating a post whenever you feel like is okay. That will keep your writing spirit alive. But if you can save your best ideas, you can generate enticing content. Plan your best content ideas on a content calendar. It gives you the bandwidth to research facts, examples, and other supporting content material.
Also, it gives you the time to add the extra spice of creativity to your projects before they get published. We love to add graphics.
How frequently do you notice something that gives you an idea for a blog post, an ebook, or other content?
It’s likely this happens often. But, if you don’t write it down, by the time you’re set to create the content, the idea has vanished. You’re left scratching your brains for a subject.
However, with a content planner, you can note down all your ideas. This step gives you the freedom to then research and mull over the topic for a while before generating it.
Moreover, if your content production procedure includes various stakeholders, finding appropriate topics in advance improves your chances of coordinating the ideas.
Regular and well-ordered content looks professional because it’s organized, while at the same time innovative. Constancy in posting reflects well on your brand.
Also, keeping your content fresh is not simple. After some time you feel you are creating the same thing again and again. A content calendar helps to plan themes and ignore repetition, keeping your target audience entertained (and you too).
Creating a content calendar that is used for a month, a quarter or even a year gives you the benefit of a “birds-eye” approach for your online communications.
It allows you to:
Many other benefits come with a disciplined content calendar. It’s surprising how many people don’t use them. However, that’s their loss and definitely your advantage.
The content marketers that devote themselves to planning and content generation will always be a step ahead of the game. Create your content calendar to keep your content on track.