Ever heard of Nomophobia? It’s a fancy term for ‘cell phone addiction’. You may not have heard the technical term but you probably know dozens of people with Nomophobia.
The psychological condition emphasizes the ever-growing importance of mobile phones in people’s life. What can we as digital marketers take from this connection?
First, smartphones are here to stay. Second, mobile optimization is a priority.
Today we are going to concentrate on a critical mobile optimization feature-the click-to-call button.
Let’s focus on how you can use click-to-call tracking to improve your overall website and business performance.
Click-to-call as a feature is critical because it makes it easy for organizations (if you’re a B2B) and customers (if you’re a B2C) to do business with you.
People are constantly on their computers, laptops, tablets, and phones. Having a click-to-call enabled number simplifies the complete process of connecting with you. If you want to make it easy for customers, reduce any possible friction that would slow consumers’ ability to reach out and connect with your organization. This should be the first priority for any organization.
This is simply not true! It is a widely held belief in our industry that click-to-call tracking requires a static phone number. The truth is that click-to-call tracking can be applied with dynamic numbers as well. You can even use toll-free numbers including 800 call tracking numbers. Toll-free numbers add a prestige to your business but also provide you with deeper insights into the complete customer journey.
Dynamic numbers are a rotating pool of numbers that change dynamically based on the visitor who comes to your site. This technology gets its name from the fact that it works by dynamically displaying unique phone numbers on web pages. These dynamic numbers create many advantages for your business because they allow you to track all the way down to the visitor level:
This level of web analytics provides deep insights into the performance of your pages. You see what actually is driving calls from customers.
Dynamic number sets follow each visitor around wherever they go on your site. In our case, it’s a click-to-call trackable number. This allows you to click on the phone number regardless of whether it was a dynamic number or if you implement it via static numbers. The function allows visitors to click on the phone number and instantly connect to you.
Yes, it is. Click-to-call tracking truly is mobile friendly.
Earlier we talked about the importance of making it easy for customers to connect with us and how this needs to be an organization’s first priority.
Nomophobia us all around and you will see people with their phones attached to them all the time. So the ability to be mobile friendly on your website can be supported by your dynamic number set and your click-to-call tracking.
Associating unique dynamic call tracking numbers with individual web user sessions also enables flexible and customizable data capture. With this data, dynamic number insertion or DNI empowers digital search marketers with the must-have insights for optimizing marketing ROI. You also see the complete customers shopping and web journey.
Advanced DNI call tracking providers such as Convirza also offer visitor level tracking, call outcome triggered alerts and automation, and unlimited data capture possibilities. Convirza connects the right data to call behavior that improves marketing attribution accuracy by as much as 40%.
The last but probably the most valuable element of click-to-call tracking is that it provides you with unique information. This information cannot be procured by any other means but dynamic number insertion. You get to know the complete journey of the customer before he makes the call.
What about after he makes the call? Conversation AnalyticsⓇ is the tool that will analyze the recorded information for even deeper insights and better conversions. You start to see a direct connection between the activities of your marketing campaigns, and the actual pages, keywords, and elements that they tracked to generate that phone call.
Refining that process creates the ability for you to select programs and campaigns to drive the highest quality of converting calls.
Click-to-call and click-to-call tracking are features that must be given the top-most priority when optimizing your website for mobile. Plus, for better conversions and insights into your marketing campaigns, add the feature of dynamic number insertion to your mobile click-to-call button.
Yes, it is a hoax or a false belief that call conversion tracking requires a static phone number.
Next, to get insights into what happens after a customer calls, to find the value of the conversation between your prospective customer and your sales representative or call operator, add the feature of Conversation AnalyticsⓇ. These steps will help you get the maximum value from not only the calls your business receives but also your mobile optimized website.
Feel free to contact Convirza and let us show you how it’s done!