The 4 Most Common Call Tracking Concerns
We’re on the phone with marketers interested in call tracking literally all day.
These marketers want attribution data for their phone calls.
They want to know phone close rates.
They want to know lead scores for phone calls.
They want to know which ads, campaigns, and keywords are producing calls.
But…they also occasionally have concerns. These are the most common call tracking concerns we hear before someone buys call tracking.
We hear this concern from small businesses a lot. They’ve had the same number for years and they don’t want to change it. What if people have it their phone number saved in their contacts? What if they remember our number and just dial it from memory?
These are legitimate call tracking concerns. Here’s how we address them:
– You don’t actually ‘change’ your phone number. You just market with a new call tracking number. Thus, people who have your number in their phone–which isn’t a very large group anyway–will still be able to reach you. Nothing changes with your current number. It doesn’t go away. You still have it. You just don’t market with it.
– No one remembers any phone numbers anymore. A study in the New York Times found that, in this day of cell phones, most people can’t even remember their spouse’s phone number anymore. They don’t remember your business phone number. Sorry.
– People will call whatever number shows up when they conduct a Google search. They don’t care if the number hasn’t been on your website before. No one cares. They will call whatever phone number appears on their smartphones. Read more about click to call.
This is a common misconception among some in the local marketing community. They are concerned about Google’s NAP (Name, Address, Phone Number) consistency. Basically, Google says that these three elements need to be consistent across all online platforms. Naturally, local marketers say, this means that call tracking is evil.
Not so fast my friend.
We’ve written about call tracking and SEO extensively and regularly, so I will spare you the details here but suffice it to say that Google does NOT penalize you for using call tracking DNI. They just don’t. They’ve said it. We’ve said it. Studies show it.
Eventually, every conversation we have with a prospect comes back to price. This is sort of unfortunate, but true.
Any good sales trainer teaches that a salesman should ensure the prospect understands the features and benefits of a product before getting into price. We try to do this, but sometimes the prospect still needs pricing info quickly.
They’re generally very satisfied with our call tracking pricing models. Basically we charge on a monthly subscription basis and then charge for additional numbers and minutes. And of course the pricing scales. The more call tracking numbers you get, the cheaper the numbers are. The more minutes you get, the cheaper they are.
Price is important. We understand that. We’re in the bottom 30% of the industry in terms of pricing. But, we’re not the cheapest and we don’t want to be. We want our features to do the talking. We want our API and Webhooks to do the talking. We want our UI/UX to do the talking.
Pricing is important, but it isn’t the most important.
Note: We’re the same way when we are evaluating a vendor. We care about the features and benefits, to be sure, but ultimately it is a question of price and ROI.
We hear this A LOT. Most medium-sized to large marketing agencies already use call tracking. They use a ‘legacy’ call tracking company that has been around for 20 years. Generally, when these agencies start talking to us they’re blown away by how much better our solution is than what they’re currently using.
They love the UI. They love the features. They love conversation analytics. They love the tool.
BUT…they just don’t want to endure the hassle of switching call tracking vendors.
We try to tell them that the hassle is actually pretty minimal. We can easily port numbers into our system from your current call tracking provider. By Federal law, phone numbers have to be portable. The porting process from another call tracking company to Convirza typically takes 1 to 2 weeks. It is much simpler than you think.
The bottom line is this: we’ll take care of the hassle for you. Don’t worry about it!