2 min read
“No, I don’t think we need any more clients.” – Sentiment from a now nonexistent agency.
Most businesses want to expand their client base.
At Convirza, we work with a lot of direct mail agencies. These agencies consistently tell us how call tracking helps them get more clients.
In addition to all the other advantages they gained with call tracking, direct mail agencies were also experiencing an enhanced client acquisition process. These five points describe exactly how they achieve this:
Let’s say that you speak with an HVAC company that’s interested in sending out mailers on a monthly or quarterly basis. Naturally, they want to know what kind of return they will be receiving from this investment with your agency.
They want an estimate on their ROI.
A direct mail agency that uses call tracking will have access to this type of data. For example, if your current HVAC clients are getting approximately 35 phone calls for every 500 mailers sent out then you can share this information.
This is powerful data! The ability to tell prospective clients how many calls they are likely to receive will set you apart from your competitors.
With Convirza, you can give your customers access to a customized analytics platform outfitted with your branding
When you white label Convirza with your logo and color scheme you will cultivate trust with potential clients.
Call tracking makes is simple for direct mail firms to test and optimize. Which sizes, colors, copy, geographic regions, etc. get people to pick up the phone? Testing these factors with call tracking makes it possible to help your clients get better results.
If a client does not see any initial results from their campaign you can make the necessary adjustments to generate phone calls to their business. This will impress both your current clients and your prospects.
You want to be held accountable. Confident agencies tell their prospects that the entire purpose of call tracking is to hold them accountable.
Let your customers and prospects see every bit of data that shows just how valuable your marketing is for their business.
Your prospects will quickly become your clients.
The call tracking services you provide your clients with is great. With Convirza, they will also get access to call recordings and associated data.
They have the ability to log in to your branded call tracking page and evaluate their calls.
Companies invest heavily into call recordings. This is a substantial value-add.