2.5 min read
We get questions about call tracking from prospects and customers all the time.
Here are the most common call tracking FAQs:
No, it doesn’t… if it’s used correctly.
The reason that call tracking has a bad name in the minds of some local search experts is that many call tracking providers, local search agencies, along with SMBs have used misused it for years.
Call tracking should not be used on directory listings, Google+ Local, or other listing sites. It should be handled via Dynamic Number Insertion on websites.
If you want to read more about this, read our Whitepaper about SEO and call tracking titled: The Authoritative Guide to Call Tracking and Local SEO. It contains the most in-depth analysis of the subject. We’ve taken liberally from both sides of the debate and then winnowed it down to the most salient and useful points.
You can also watch our webinar: 7 Best DNI strategies to complement your SEO. This webinar will wipe out all your misconceptions about Call Tracking, DNI and SEO.
Long story short: call tracking does not hurt SEO when it’s used correctly.
Conversation Analytics®️ is the flagship tool of Convirza that analyzes the content of phone calls. Conversation Analytics®️ uses natural language speech recognition technology and thousands of proprietary algorithms to extract data from phone calls. Natural language speech recognition converts recorded phone conversations into call data. The powerful software detects words, word patterns, and even combinations of patterns and phrases. Convirza converts call data into knowledge and actions.
It is in-depth call analytics.
Here are a few of the metrics Conversation Analytics®️ can extract: 45 Key Analytics We Can Extract From Phone Calls.
Call tracking, on the other hand, merely tells marketers which ads, campaigns, and keywords generate calls. It’s an incredibly useful tool. But, it stops gathering data when the phone rings. It doesn’t track what happens on the call. Conversation Analytics does.
Convirza offers both call tracking and Conversation Analytics®️.
These can be static numbers that you use on direct mail ads, marketing collateral, or local ads. OR, they can be numbers that you use on your website via Dynamic Number Insertion. (This is the most common use).
The call rings into your business just like it always has. The only difference is that now you can log on to the Convirza Platform and see which campaigns, ads, and keywords generated calls and which didn’t.
This allows you to make better decisions about marketing spend. Some of the data that call tracking uncovers about which marketing generates a call and which doesn’t is incredibly surprising.
Yes. We can port your numbers into our call tracking system. This basically renders any of your phone numbers a call tracking number.
You always own your phone numbers. The call tracking provider doesn’t own them, nor does the phone company. You own your numbers. That means you can ‘port’ them to whomever you wish.
Using call tracking to gather call analytics from PPC campaigns is both simple and powerful.
With Dynamic Number Insertion (DNI), marketers can set a unique phone number to be displayed on a landing page for each of their PPC ads.
This means the phone number a person sees after they click on a PPC ad and arrive on a landing page will vary according to the specific ad that they clicked on. The different phone numbers make it possible to track the campaigns, keywords and ad groups that are driving phone calls.
Call tracking data is incredibly useful for distinguishing the PPC campaigns that are producing results from those that are not, which makes it possible to optimize both your marketing strategy and budget.
Once you implement call tracking DNI with your PPC campaigns, you can immediately begin to improve the effectiveness of your ads and ultimately enhance your ROI.
Above-mentioned are just a few questions. If you have any further questions, feel free to contact us. We are always happy to answer questions and add to our call tracking FAQs list.
Originally published on Oct 15, 2015, updated on Oct 24, 2018