Call Tracking 101: What is Dynamic Number Insertion?
3 minute read
If we had to name one of the cornerstone features of call tracking, we would say Dynamic Number Insertion.
What follows is an explanation of Dynamic Number Insertion and how businesses use it.
Most businesses know where their web traffic originates. They know how visitors got to their site. And what visitors do once they are on their website.
You know precisely how many clicks each Google search, PPC campaign, online directory, and banner ad is generating.
But do you know how many phone calls each of those same methods generates? People call because they want to speak with a live person. They need immediate answers and often prefer to make purchases over the phone. Some of the most valuable leads make phone calls and phone calls still matter for businesses.
Do you know how many people that visit your site after finding you on Google end up calling you? This is especially important for local SEO. Also, this is recorded as a bounce but in reality it is a lead moving further down the funnel. You need to understand your bounce rate and get the real picture.
How many people that visit your site via Google Adwords end up calling?
What about specific banner ads or email marketing?
How many people call you after accessing your site from one of those methods?
Google Analytics doesn’t give you this information.
Convirza Dynamic Number Insertion (DNI) does!
Dynamic Number Insertion (DNI) shows marketers how many calls each specific method of online marketing is generating.
You can track leads from every web source, to the phone call, and ultimately to the conversion. Dynamic Number Insertion fills in the ‘blind spots’ that exist in most companies’ marketing metrics. Convirza Dynamic Number Insertion will allow you to get answers about your marketing ROI. Answers that save you money.
Visitors to your website via different online sources such as Google search, Yahoo search, PPC, email, banner ads, etc.; will actually see unique phone numbers on your website dependent on those sources.
For example: if I visit your website after a Google search I will see a different phone number on your website, then if I had visited via a PPC campaign. This is the case with any online marketing method. Dynamic Number Insertion automatically inserts a unique phone number on your website dependent on how someone reached your website.
Let me say this again. A person who accesses your site via Google search will actually see a different phone number on your site then the person who accesses your website via PPC.
That’s just plain cool.
Through Convirza, of course! And it’s really easy to set up. You just follow the instructions and copy and paste some code into your website.
If you do have any problems, you can call us, and we’ll help you out.
We published a white paper that gives you detailed instructions for implementing Dynamic Number Insertion. Download The Authoritative Guide to Call Tracking and Local SEO below.