One of the most essential features of call tracking is Dynamic Number Insertion.
What follows is an explanation of what it is and how businesses use it.
Most businesses know where their web traffic originates, how visitors got to their site and what visitors do once they are on the site.
You know precisely how many clicks each Google search, PPC campaign, online directory and banner ad is generating.
But do you know how many phone calls each of those same methods generates? Do you know how many people that visit your site after finding you on Google end up calling you? (This is especially important for local SEO). How many people that visit your site via Google Adwords end up calling? What about specific banner ads or email marketing? How many people call you after accessing your site from one of those methods?
Google Analytics doesn’t show you that.
Convirza Dynamic Number Insertion (DNI) does!
Dynamic Number Insertion (DNI) shows marketers how many calls each specific method of online marketing is generating.
You can track leads from web source, to phone call, to close sale. Dynamic Number Insertion fills in the ‘blind spots’ that exist in most companies’ marketing metrics. Convirza Dynamic Number Insertion will allow you to get answers about your marketing ROI. Answers save you money.
Visitors to your website via different online sources (Google search, Yahoo search, PPC, email, banner ads, etc.) will actually see unique phone numbers on your website dependent on those sources.
For example: if I visit your website after a Google search I will see a different phone number on your website, than if I had visited via a PPC campaign. This is the case with any online marketing method. Dynamic Number Insertion automatically inserts a unique phone number on your website dependent on how someone reached your website.
Let me say that again: a person who accessed your site via Google search will actually see a different phone number on your site than the person who accessed it via PPC.
That’s just plain cool.
Through Convirza, of course! And it’s really easy to set up. You just follow the instructions and copy and paste some code onto your website.
If you do have any problems, you can call us, and we’ll help you out.