How Call Measurement Makes You a Superstar
3.5 min read
Call measurement is often lumped together as call tracking. However, there is a difference between ‘Call Tracking’ and ‘Call Measurement.’ These two terms are not interchangeable. Both have their benefits.
It is a common misunderstanding that call tracking and call measurement are the same thing, but our approach is different. Let me show you how.
Yes, you read that right. We say so because call measurement is a little bit broader than traditional call tracking.
What call tracking does for your business can be readily generalized in the following three points:
However, call measurement takes much further by unveiling and revealing components that a hidden in basic call tracking.
Most call tracking vendors ignore the insights that call measurement can give you. This generally happens because there are a variety of measurements in a call. Also, these measurements are divided into a variety of categories. In fact, they are unique to each business. So a comprehensive call evaluation will be the one that gives you tailored insights that match your business KPIs.
If all you care about is the number of calls that come in from a campaign, you might just get a piece of paper out and ask somebody where they saw your ad. Then keep a tally of the ads. That would be old school, manual call tracking.
But call measurement is the next level. Call measurement connects results from both digital campaigns and offline campaigns. You see the complete customer journey whether it’s through radio, TV, print, PPC, or other digital marketing vehicles.
Call measurement lets you link not only multiple channels but also monitors the effectiveness of calls received from all the channels. These analytics help you start to stand out.
Call measurement also takes into consideration capabilities like Conversation AnalyticsⓇ services. These deep call analytics combine natural language speech recognition and 45 essential call indicators. Your sales and marketing job becomes more natural as automated call measurement helps you grow. Again, you attract attention.
The very first call measurement that companies are most interested in is not necessarily the number of calls but the number of conversions by a campaign. Actually, they are looking for the insights needed to manufacture success in a repeatable and automated way.
Call measurement is more than merely pairing calls with the lead source. You understand the nuances of your lead sources. Plus, you get more profound insights into which lead sources are in fact driving business to your organization.
The core of our technology is Conversation AnalyticsⓇ services. With Convirza you know how many calls convert or why they were not successful. Although many organizations provide call recordings, no one provides the actionable insights into the recordings.
Other call tracking and recording companies they fail because their call measurements are limited and inaccurate. They don’t set the stage for celebrity status at work.
Many organizations spend hundreds of thousands of dollars on software to measure the effectiveness of their email marketing campaigns. Their highest converting leads, typically inbound calls, lack the measurement and tools necessary to provide a broad and deep understanding of the performance.
When organizations begin to go beyond call tracking and leverage the capabilities of Conversation AnalyticsⓇ, they gain the ability to detect conversions.
The very next thing that organizations look for with inbound calls is closing the marketing gap. Now, this gap encompasses a variety of areas.
The term marketing is used loosely here because sometimes organizations are looking for training opportunities. In some organizations, the training is provided by a training department, or sales department, or by the enablement group. Whichever the source, these departments offer instruction. Organizations look at the inbound calls as a way to measure the effectiveness of these training like call handling skills, the tone of voice, and other required skills.
Insights into what happens during the calls can help organizations find out if their employees are leveraging the training. These insights can answer questions like:
Convirza answers these questions for clients every day. Our call technology pinpoints patterns. Moreover, these are the patterns determine the success of each business.
It understands both the breadth and the depth of what’s happening in your campaigns. With these understandings, you can create a customized and repeatable system to bring in customers every day.
Call measurement goes a step beyond call tracking to measure what brings success to a campaign or a business over time.
We can safely conclude that Convirza can provide you with the complete package of ideal call measurements. We are the foundation of a superstar.
Contact Convirza today for the most workable pricing options.
Here’s to your stardom!
Published on: May 17, 2018