Use Call Analysis and Say Goodbye To Marketing Frustration! (Part I)
It’s back! That frustration.
You just can’t bear it anymore.
Staring at the screen.
Trying to figure out the results.
Does this ever happen to you?
You should work, but you can’t. Even if you aren’t annoyed yet, you will be after you deal with all the details in call data and trying to pivot figures to get the right insights. And then there are the tedious spreadsheets and the ambiguous call reports. You’re done with struggling to analyze those call reports.
This can happen to any person who manages sales and marketing. Millions of companies rely on phone calls and have a deep dependence on this revenue stream.
Unlocking call data has never been an easy job. For businesses with call tracking and call recording, the amount of information collected from the billions of words spoken is mind-numbing. Usually, the call data is arranged in such a haphazard way, that it can be impossible to use the information for better decisions.
Phone calls are such a powerful indicator that your marketing programs are signaling the right types of messages to businesses and buyers. But people drastically overlook the value of those messages.
Call data need not be a cryptic code anymore. Call analysis is the permanent solution to your frustrations!
Call analysis is the comprehensive understanding of a phone call. Call analysis includes understanding not only its timing, and delivery but also its contextual information. It’s interesting to know how organizations have no idea of the work value their calls hold unless they actually go all the way down to a call analysis level. A complete call analysis will help you know:
It’s pretty basic but many organizations tend to overlook the fact that marketing is a continual set of testing. And call analytics provide you with a broad, more comprehensive view of the call than any other perspective.
Call analysis includes two levels of call analytics.
The first level of call analytics focuses on what happens before a call. To get the first level of call analytics data, you can use a call tracking platform. It needs to include all the call related basic metrics like-
Here is a list of basic call tracking metrics that a business must be tracking. The lead sources that drove a call can include everything from web social to directory listings. To know more about call tracking and the kind of data it drives, make sure you read this.
The second level of call analytics is focused on what happens on the call. It includes a set of analytics that can be compiled by our smart software. We call it Conversation Analytics®. Conversation Analytics® uncover the next level of call analysis that can create value for your calls.
“Over 420 billion words are spoken on phone calls between businesses and customers/prospects every day.”
Those words contain buyer sentiment, customer intelligence, sales performance data, close rate, and conversion data, and other information. Without opting for Conversation Analytics® services, none of these words will be analyzed. To know more about Conversation Analytics® and the kind of data it drives, make sure you read this.
We know that as business persons, phone calls are the oxygen for an impressive ROI. And call analysis is the H2O for a speedy but steady growth rate. Hence, we are here to tell you all you need to know about call analysis with a series of three blogs. Now that you know what call analysis is, the next will talk about the two level of call analytics. Stay tuned!