5 min read
SEO has drastically evolved over the past few years, and it will continue to grow.
In its initial stages, SEO was as simple as collecting plenty of backlinks and stuffing keywords to manipulate business’ search rank.
However, Google has put these SEO practices to an end.
We all have heard it before that SEO is an integral part of every business.
Moreover, since SEO plays a significant role in the online presence of your business, most people apply all sorts of SEO techniques to get the results in a shorter time.
This is where many business owners and SEO specialists opt to use black hat SEO tricks. These techniques used to work in the past. However, now these techniques can get you in trouble and land you a penalty.
Black hat SEO includes bad SEO practices such as building links from spam sites, generating duplicate content, and keyword stuffing.
It’s a disapproved practice to boost the website ranking and traffic in the SERP. These are against the terms of the search engine, and as a result, search engine results will prohibit your website.
You may see short term results through increased traffic, but Google penalizes such websites.
Here are a few black hat SEO techniques to avoid to build long-term search traffic.
With Google’s algorithm update, it is essential to concentrate on quality content. Previously only links and keywords were critical metrics, but now your content quality matters a lot.
If you have low-quality content on your website, then there are huge chances that it may hurt your search ranking. Visitors don’t appreciate it. They don’t wait on the website for long increasing your bounce rate, and it is the quickest way to poor ratings and reviews.
Moreover, Google analyzes the content very strictly and, can lead to an unfavorable promotion of your website. Therefore, make sure to generate high-quality content without copying from any other source, and also that it is engaging, educating, or entertaining to the audience.
For better search rankings, most people use keyword stuffing, which is nothing but filling keywords in the content; in some cases, even when the keywords aren’t relevant. This technique has shown excellent results in the past, but as the quantity of websites has increased, this method is now a black hat SEO practice.
Search engines have rolled out new algorithms that can identify overused keywords. If your website is found guilty of this crime, it is penalized.
Therefore, to attract more traffic to your website, avoid keyword stuffing, and use long tail keywords in your content to look more natural and unique.
Some websites leave their comments section open for the blogs, videos, and more to get comments from the general visitors all across the web.
Comments usually have helpful, relevant, and engaging content. However, spam comments damage your brand. Hence, website owners should remain proactive and control the quality of the comments to prevent spam comments.
Stop accepting spam comments on your blogs and pages too. Spam blog comments can destroy your search rankings as you’ll be providing access to the links that are entirely irrelevant to your site with stuffed keywords.
Furthermore, Google also penalizes the websites that have an incredible amount of spammy links from comments.
Another Black Hat SEO technique is cloaking, where you fool search engines and present different content to users.
Now, what happens in this technique is that you search for some information on search engines and you get the exact results. However, when you click on the link, you are directed to an inappropriate website.
Search algorithms detect this tricky technique. However, when it accidentally slips into the eyes of the algorithms, users find themselves led to unexpected websites.
This method, when discovered, can lead to a penalty or a complete prohibition of your website.
Article spinning is a method similar to duplicate content and is continually getting more popular. It involves using specific software which rephrases the copied content and makes a new unique post. However, if this is not avoided, it severely damages your website’s search rankings and page rank.
Here are a few reasons to avoid article spinning:
Hence, avoid using article spinning software to create content. Instead, use your creativity to write.
Backlinks are vital if you want your site to get ranked well. For this, many website owners purchase links.
However, Google has strictly forbidden the buying and selling of links.
They state on their website that “any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.” (Source)
If you don’t want to get any difficulty from Google, then avoid paid links. Google asks users to tell them about instances of people buying or selling links. Also, they state they will penalize both buyer and seller of links once the practice is detected.
Instead of buying backlinks to manage page rankings in search results that Google hates, try to get some quality links from reliable sites by building a relationship with top bloggers in your niche and by writing valuable guest posts.
Moreover, if you have any low-quality or purchased links, you should eliminate them as soon as possible. You can use the disavow links tool if you are unable to remove the links. This tells Google to ignore the paid links when calculating your Pagerank.
Search engine admires pages with lots of content. Therefore, people used to write content that the user can’t see deliberately, also known as hidden text.
Hidden text is the white text on a white background to stuff more keywords on your website. However, visitors can not track or notice the same color text on same color background, but Google’s bots can.
Bots have an automatic system that goes through your code to discover even the smallest mistake. Before Google detects any error and you get penalized for it, it is better to ensure your website is hidden text-free.
There has been a great deal of discussion about SEO and call tracking lately. Several local marketers have written articles decrying call tracking, incorrectly saying that it hurts SEO. Other local marketing experts have written rebuttals, stating clearly that call tracking does not hurt SEO when it is deployed correctly.
No one has written a 30 page White Paper about call tracking and SEO that is this in-depth,
this upfront, and this accurate.
We hope it helps you cut through the inaccuracies and find the truth.
SEO is a time-consuming procedure. Moreover, if you want actual results, begin from the basics and don’t go for timesavers.
Also, if you want to achieve long term results from search engines, avoid the above mentioned black hat SEO techniques. They will not only hurt your site but also ruin your website’s online reliability and readership.
What are your opinions about this post?
What other black hat SEO techniques you suggest others to avoid?
Do share your experience in the comments below.