Optimizing your AdWords campaigns with call data is incredibly powerful.
But why stop there?
Integrations with leading bid management platforms, such as Acquisio, make it possible for marketers to marry call analytics data to their ppc campaigns and automatically adjust bids for the best ROI.
When you combine the benefits of advanced call tracking with a bid management solution you can practically set your campaigns to generate revenue on autopilot.
With an integrated solution, the two platforms work together to trigger bid management actions with call data.
Call tracking and analytics determine which keyword groups, ads and landing pages are generating high quality phone calls. This data is used to automatically increase your bid when lead scores, close rates or revenue for specific keywords or campaigns rise above a set threshold.
Marketers no longer need to judge their campaigns based on quantity of calls.
This is the data you need to optimize your AdWords performance.
Instantaneously optimize across channels to display only the ads, copy and offers that are producing high-value phone calls – automatically.
With our Conversation Analytics engine, Convirza will not only show you how many calls your campaigns generated, but how many of them were good leads, great leads and bad leads.
This deep data provides exceptionally valuable call insight. You can now optimize your campaigns and spend like never before.
Marketers are now taking advantage of high-end metrics paired with rules-based marketing automation. Trigger alerts, CRM actions, bid management behaviors and more.
Don’t just collect call data. Put it into action.