What would you do if you had an extra hour per day?
Well, a few months back I would have dedicated it to the massive pile of delayed marketing tasks jamming my to-do list. I never had enough time. Meeting deadlines was forever a challenge. I wish I had another me to handle the metrics and manage our various channels.
Organizing tasks is an entirely different topic! I was miserable.
Whether you are the only one in your marketing team or you are managing the entire editorial and content marketing squad, a content calendar is a foundation.
The first step you must always begin with is organizing, categorizing, and planning content for your blog and social media channels. I knew that since day one. What I did not know was how to do it.
I can guess what you are thinking. The solution is using a content calendar. Let me add a bit to your thought. The perfect solution is using a team-based content calendar.
A team-based content calendar will help you create and execute a content strategy that not only inspires your team but also excites your readers.
Calendars are oxygen for busy beavers. You already know this if you have ever been saved by the multitasking reminder tool in your pocket (aka the mobile phone). How many times have your notifications helped you remember an appointment or a dear one’s birthday?
Undoubtedly, the human brain is a powerful machine, but not always a foolproof organizer. When you have to sort out complex information and track small details, calendars are extremely helpful. Content marketing is complex and detailed, so it’s no exception to this fact.
Trying to mentally develop the exact up to date balance, publishing flow, and keywords for a company blog page is almost impossible, notably when several people are included in the procedure. For overloaded marketing team members, a content calendar is crucial. It is the well-planned roadmap and the marching orders.
Ready to create a content calendar? Here’s a blog you must read before you get a pen and paper or jump to a Google sheets with ideas!- 5 Simple Steps to Creating a Content Calendar
First, develop your content calendar based on your team’s strengths. The strengths can include subject matter expertise, writing styles, capability, and humor. It’s true that you hired them for what you want to create.
Wise planners discuss what resources do they need and how they will complete their task with their teams. This way you can create an achievable calendar and not a chaotic one. Everyone should see the same information you do. Create a schedule that all can follow.
Here are a few steps to create a team-based content calendar which can benefit both your team and your audience.
Each team member has something to contribute. Some are observant. Some are creative. Others have a unique grasp on mundane topics. If you’ve been working with your team for a long time, you know their strengths and weaknesses. It’s helpful to actually write down what they are best at, what they love doing, and tasks they struggle with. Structure the content calendar around your team to maintain a smooth working team.
Furthermore, if you are new to the team, get to know your co-workers so the strengths and weaknesses can be considered. You can also review their performance with tasks and responsibilities.
Remember to create a calendar based on their strengths, but also give them a chance to explore and challenge themselves.
Content plans should be for an extended period, such as quarterly or yearly. With this perspective, you can discover content gaps and create a stable, healthy balance in topics and campaigns.
As you plan ahead, keep note of industry events, holidays, cultures, and other relevant events. These special days are bound to affect your regular traffic. Connect these events to your content and prepare the natural ups and downs in readers.
It is always smart to maintain some level of flexibility. You have to be alert and vigilant to face any unannounced issues. Current events and developments play an important role in content.
Content calendars help you with content scheduling, including when to set the deadlines. Usually, content marketers create these schedules to improve reader engagement and increase customers.
However, delivering content usually is dependent on team members with their own agendas and time dedications. From the beginning to end, content moves through the hands of your writers, editors, designers, quality control, social media managers, and others.
So, if the schedule is unadaptable, convoluted or ambiguous, the quality of your content will suffer.
Therefore, schedule crucial tasks but be flexible. If a team member has regular commitments, set essential deadlines around them. Employees will have a better understanding of their schedules.
Regular meetings will help to keep your teams on their toes. Sessions can be a challenge, particularly in larger companies. However, the advantages of regular participation are significant and valuable.
Even if it’s a 30-minute discussion or video hangout, bringing your brilliant creative minds together regularly to review and modify the content calendar results in better content.
A content calendar is beneficial for everyone, your team, your business, and your audience. For all the content teams, whether large or small, a content calendar is essential. They ensure stability, planning, teamwork, and balance. A good content calendar can go a long way to grow your customers, engage the readers, improve your content, market campaigns, and boost brand awareness.