Basic Call Tracking Metrics to Follow the Best Leads

Basic Call Tracking Metrics to Follow the Best Leads

Yesterday’s blog answered the question Do Phone Calls Still Matter for Businesses? Clearly, the number of phone calls are growing and so are their importance. Call tracking metrics are the best method for analyzing your phone call leads.

IBM says that companies who use analytics to make decisions earn 40% more money than companies who do not use analytics.

It’s that simple. If you use analytics to make decisions, you’ll make more money. Companies and marketers have dozens of analytics that they can use. Tracking, recording, and analyzing phone calls is a must-have marketing tool

“65% of businesses report that their most concrete leads are from phone calls.”

(Source- ppchire.com)

Call tracking metrics are the analytics that smart marketers use to make decisions. And based on IBM findings, organizations who use call tracking metrics will make better sales and marketing decisions; and make more money.

Call tracking technology has been on the market for a while now, and this blog will help you select the best call tracking system based on the best call tracking metrics.

Basic call tracking metrics

The best call tracking solutions include a variety of things. To start with, they need to combine the essential primary metrics. Here’s a list of must-haves:

• Call Recordings
• Call Reporting
• Call Volume by Campaign
• Call Volume by Ad
• Call Length
• Call Time and Location
• Caller Information
• Peak Call Times
• First Time Callers
• Calls by Geography

To know more about these metrics visit this blog, 4 Basic Call Tracking Metrics for Local Businesses.

In short, basic call metrics include some form of call analysis, post-call automation, as well as, the flexibility to glean as much value from your calls as possible.

Benefits of basic call tracking metrics

The fundamental purposes of call tracking metrics are to connect marketing to phone calls. Many of the basic call tracking metrics provide this data. Summary call reports display the number of phone calls received from each campaign and each advertising source.  Users know the location of their callers, the length of the phone calls, and basic caller identification.

The top benefits of basic call tracking metrics are:

• Accurately attribute marketing activities to results
• Boost return on investment
• Amplify marketing and sales conversion rates
• Drive more sales

The technology behind call tracking metrics is complicated but implementing the service is not. Convirza can have a new call tracking user ready in a few minutes. Also, we have pricing packages starting with 10 numbers that are available immediately. To see pricing and get started today, click here.

And if you would like to see basic call metrics in person, click on the graphic below for a custom demo.