“The average car shopper today makes just two dealership visits in the search for the perfect vehicle.” — Google
This represents a massive shift in the auto consumer’s journey. And makes it even more critical to engage with prospects at just the right moments.
To connect with them at every stage of the awareness, consideration and decision-making process.
To take advantage of the most effective marketing channels and optimize your ad spend to produce the best ROI.
When a prospective customer pulls into your lot, or steps onto the floor of your showroom, you can pretty much guarantee that a member of your sales team will rush over to greet them. And more often than not, they will be stonewalled with the following statement:
“Thanks, but I’m just looking right now.”
Now what happens when the phone rings? How often does your sales team bother to run and answer the call?
At most dealerships, the answer is rarely — If at all.
Why is this a problem?
Because NO ONE calls just for the sake of dialing your number. With the exception of misdials, we can guarantee that every single person that bothered to call in to your business has questions that they want answers to.
They called your specific dealership because they are interested in doing business with you.
Phone calls are the best leads that you receive. They are better than clicks on your ads, form-fills on your website and even walk-ins.
And the vast majority of car buyers now carry smart phones. This has resulted in a 46% increase in phone leads to dealerships, according to data compiled from ADP Dealer Services.
Phone calls to dealerships are going through the roof, which is why failing to take advantage of them is so crushingly devastating to your business.
Your past, current and future customers are calling you at this very moment.
It’s time to tap into the full value of the phone and the marketing channels that generate these calls.
So, how exactly do we achieve this? What is the best way to identify the precise platforms and advertising mediums that will optimize your marketing dollars?
In today’s data-driven world, the answer can be found with the right call tracking solution. Discover how this advanced technology can be used to optimize your marketing campaigns and improve sales performance in this free white paper.