No matter what the status of your relationship with Google is on a given day, it never hurts to take advantage of their marketing tools.
Many of the tools offered by Google are free and can support your marketing research and strategy in a variety of ways. Some of these tools are not often talked about but they can quickly become a solid asset. This article outlines some of the most valuable Google tools for marketers.
This tool is especially helpful for crafting content that is in harmony with current news and popular interests. Google Trends allows you to see what the world is currently searching for and how the attention that has been focused on particular topics has shifted over time. Both the frequency of searches by date and a chronological view of the term’s appearance in search results can be explored with this tool.
This monitoring tool is great for keeping track of what’s being said about your company and brand online as well as looking into what your competitors are
up to. Reports are sent straight to your inbox when the company names or keywords you specify are mentioned online.
If you’re looking for regular updates on changes in technology and business practices then this is the tool for you. Think Insights can be used to quickly assess new developments in the industry and gain access to information updates.
Marketers have the options of searching for insights by industry, region, marketing objectives and content type. This makes it very simple to quickly find information that is relevant to your purpose.
If you are interested in determining seasonal trends or other types of search patterns this tool can help you. The data can be viewed to show a correlation according to time or geographic location. You also have the option of viewing the data on your own line graph to examine search patterns that took place during specific campaigns.
It is simple to investigate and visualize information from a number of international databases with Google’s Public Data Explorer. This includes a wealth of publicly released information such as census data, unemployment rates, and spending trends. This data is presented in visual graphs and is useful for researching new markets, analyzing critical data and making more informed marketing decisions.
Mobile marketing has become a powerful driver of in-store sales and Full Value of Mobile provides marketers with a calculator to measure impact and performance. This tool measures in-store sales through mobile devices, customer interactions with mobile sites and app downloads from display and search ads. Full Value of Mobile is a great tool for marketers who are looking to measure the performance of their mobile campaigns.