Many marketing primers warn you to stay away from those evil affiliate marketers. After all, they can destroy your brand or ruin your company. They provide fraudulent orders/leads. They use unethical and sometime illegal black hat tactics. They promise short-term gains at the expense of market legitimacy. In short, they’re high risk.
That may have been true in the past. If we travel back to the early 2000s, the internet was young and marketing was the Wild West. Spamming emails, moving boxes in banners, clickbait, forced redirects, rewriting cookies, pre filled form fills and fake orders with debit cards were all the rage. Get rich quick was the norm.
But that was 16 years ago and things have changed for the better. There have been so many improvements in fraud protection, lead verification, credit card security and the viability of the advertising medium that you shouldn’t simply dismiss the affiliate marketplace.
Here are just some of those advancements:
The affiliate marketer can drive a significant number of leads and sales. In fact, more mainstream advertisers are jumping on board, which is driving the change. These key players are adding ever more affiliate marketing strategies to their marketing plans.
The promise of affiliate marketing is that you can generate a ton of qualified leads and sales though this channel. The best part is that you’re not paying a Cost per thousand (CPM), Cost per click (CPC), cost per view (CPV) or placement cost. Affiliate marketing pricing is based on the lead, sale or call.