One of the most important call tracking features is also one of the most overlooked.
**How easily/quickly can numbers be added or removed in your call tracking system?**
Failing to ask this question may result in unnecessary gnashing of teeth.
Let’s say you decide to launch a new AdWords campaign and you need new numbers to track the success of your efforts.
– Are you going to have to call the provider?
– Will they have to order the numbers?
– How long will the process take?
Or – Yes there’s another option – could you simply log in to your account and add and route a brand new number within two minutes?
If you want to be able to add and remove phone numbers directly and quickly we would recommend that last option.
However, when you ask your call tracking vendor about this, don’t let them end the discussion with “of course you can add numbers.” Make them show you EXACTLY how it is done.
This may be one of the most important things you do as you shop for a call tracking provider.