User login   (888) 778-0626   GET FREE TRIAL
  • Features
    • Phone Numbers
      • Tracking Numbers
      • Local Phone Numbers
      • Toll Free Numbers
      • 800 Numbers
      • Vanity Number
      • Dynamic Number Insertion
    • Reporting
      • Call Reports
      • Call Reporting
      • Marketing Dashboards
      • Business Intelligence Tools
    • Conversation Analytics
      • Conversation Analytics
      • Speech Recognition
      • Missed Opportunity
      • Call Metrics
      • Marketing Automation
      • Call Actions
    • Call Management
      • Call Recording
      • Caller Privacy
      • Bid Management Automation
      • White Label Call Tracking
      • Integrations
    • Call Routing
      • Call Routing
      • Number Set Up
      • Interactive Voice Response
      • Geo Routing
      • Outbound Call Tracking
      • Whisper Messages
      • Instant Insights
      • Spam-Guard
  • Tracking Numbers
  • Call Tracking
  • Pricing
  • Blog
  • Support

7 Marketing Lessons From the Walking Dead

McKay Allen02/20/2014

7 Marketing Lessons From the Walking Dead

2 min read

I love The Walking Dead. I also love marketing. Recently, I’ve been learning things about marketing from The Walking Dead.

7 Marketing Lessons From the Walking Dead

1) Be Prepared

The people who survived the zombie apocalypse are the people who developed some sort of skill (think Michonne with her sweet sword), or people who are natural leaders. They adapted to the situation, and they rose to meet it. They were prepared….well, as prepared as anyone can be for the zombie apocalypse.

sword-161515_1280
Marketers should be prepared as well. Prepare for changes in the marketplace. What happens if the campaign you’re using doesn’t work? Do you have tools in place to track the effectiveness of your campaigns?

Are you prepared?

2) Know What You Don’t Know

The tension in season 2 and 3 of The Walking Dead was based entirely around the fact that Rick didn’t know what he didn’t know. He didn’t know that Shane was a crazy fool that was going to try and kill him to steal his family. He didn’t know that the Governor was amassing an army to destroy the prison.

The most dangerous thing about the world in which they live isn’t the threat they’re aware of (walkers), it’s the threat they weren’t anticipating.

Such is the case with your marketing.

The biggest threat you’ll face in 2014 isn’t the threat you can see right now. Rather, it’s the threat that you can’t see. That’s why it’s critical to get visibility into EVERYTHING you’re doing.

3) Kill The Governor

This one doesn’t have anything to do with marketing, but they should have killed the Governor sooner, right? I mean Rick had several chances, and he didn’t shoot the guy.

Kill. The. Governor.

4) Sometimes You Just Have to Get Stuff Done

Remember Herschel? He’s the mild-mannered farmer whose land was overrun by walkers. He’s been the voice of reason on the show (until, that is, he was decapitated by the Governor). Anyway, at one point he says that you can’t worry about emotion, frustration, or fear, you just have to get stuff done because…well, sometimes you just need to get things done.

One of the biggest mistakes marketers make is they fail to do things that actually generate leads.

For example, think about your day today. How much time has actually been devoted to generating a measurable result?

5) Adapt

If The Walking Dead has taught me anything, it’s that you have to be willing to adapt to stay alive. For example, they couldn’t just wander around the back roads of Georgia until the walkers attacked them, they had to get into the prison. They adapted to the situation, or they died.

Adapt or die.

6) Go For the Head

Again, I’m not sure how this applies, but they always stab the walkers in the retina (or somewhere in the cranium region). There has to be something we can learn from this.

be persistent

7) Be Persistent

The biggest thing we can all learn from The Walking Dead is the need for dogged persistence. The only reason those poor people are still alive–rather than undead–is because they simply won’t quit.

That’s a great lesson for marketers. Keep going, keep trying, don’t give up.

For example, if your content marketing strategy isn’t getting off the ground, keep trying. Keep going. It took us several weeks for our three blog post per day strategy started generating results.

Here at Convirza, we saw 514% more activity on our website when blogs were posted daily for 50 days. Also, our search results position improved dramatically.

increase organic traffic

Keep going. Keep trying.

 

Originally published on Feb 20, 2014

Previous post Our Foray Into LinkedIn Sponsored Updates Next post 5 Ways to Use Call Tracking in Your Call Center

1 comment. Leave new

5 Marketing Lessons We Learned the Hard Way
01/31/2018 1:44 PM

[…] a lot of experience along the path to Convirza. This experience taught us a few things. Here are 5 marketing lessons we learned the hard […]



CALL TRACKING TOOLS

  • Phone Numbers
  • Vanity Numbers
  • Call Recording
  • Conversation Analytics
  • Call Reporting

CALL RESOURCES

  • Get a Demo
  • Convirza Blog
  • White Papers
  • Industry Research
  • Knowledge Base

BLOGS

  • Be Vain With Vanity Numbers.
  • Daily, Weekly, and Monthly Social Media Marketing Checklist for 2021
  • The Amazing Advantages of Repurposing Content

STAY IN TOUCH

  • Contact Us
  • Convirza Team
  • Convirza Careers
  • Terms & Conditions
  • Privacy Policy
Facebook
Twitter
LinkedIn
YouTube
Instagram
Call Tracking Software & Marketing AnalyticsAboutBlogContact Us
© 2020 All rights reserved - Convirza