4 mins read
Google Maps marketing? Are you kidding me?
No, I am not!
If you think that Google Maps is only for people looking for directions, you are completely wrong. It is crucial for your business marketing as well.
People search for anything from local hotels, to brand name stores, to company specifics like hours and distance.
And, it is no wonder that one of the main search engines for this is Google Maps.
Google Maps is one of the most successful Google products. There are over a billion active users looking for addresses or directions on their devices. It is the best tool for local marketing. People need to know that you are available for them and Google Maps marketing enables you to do exactly that.
Maximum people use Google Maps for finding businesses on a regular basis, and not having yours listed could mean that you’re missing out on a lot of potential customers.
Convinced to add your business to Google Maps?
But the question is, how do you accomplish Google Maps marketing? Here are a few best practices of Google Maps marketing.
You should fill the complete business address in Google My Business profile. It is extremely important for higher ranking.
You must always enter the USPS-approved address (or any other postal agency applicable to your business area).
Here are a few points to consider while filling the address in Google My Business (GMB) profiles:
Pro Tip: Also, your GMB account gives a choice to display or not to display your address. You should always enable Google to show your address. The more data Google can access, the better it will be for higher Google Maps results.
This step is extremely crucial for Google Maps Marketing strategy.
You should verify your company with Google so that it appears on Google Maps. The confirmation process helps to make sure that it is you, the real owner of the business. Also, the verification ensures that your company data is correct and up-to-date.
Three ways that Google allows to verify a business are:
Most local businesses verify by the postcard method. However, you can check whether your company qualifies for any other verification process or not.
The more details you give, the easier it is for Google to tell customers about your company.
Google Map marketing works great when it provides more than a location. Therefore, mention your opening and closing hours. Also, add a link to your website.
Make sure you mention as much information as possible. This increases your company’s chance of popping up in the correct places.
If you enter numerous contact numbers and addresses, Google will most likely mark your business as a duplicate. Therefore, don’t add any extra information.
Google has made it pretty simple to understand. They don’t need repeated information. The more real your information is, the better. It can have a very positive influence and Google will give you high rankings.
Be precise, natural, and write the things that make you unique and recognizable.
Already have customers who are happy with your products and services? Request them to give some positive reviews.
Half of all 18 – 34-year-old consumers will always read online reviews before considering a local business. (Source)
Google reviews are factored into local search ranking. If you have excellent reviews and high ranking, it can boost ranking on the Google Maps results. Also, positive reviews will gain trust in the people that are still looking for you online.
Moreover, you may also get a few negative reviews. Instead of neglecting negative reviews, you must reply to them to try to repair the damage.
Read more about: How to respond to negative feedback on social media.
Images can truly say a thousand words, particularly to a customer scrolling through various options.
For example, if a person is looking for a last minute lunch or plan for drinks, images can define how great the atmosphere is and the way food looks.
Upload anything that can visually describe your business. You can upload images such as interior and exterior of your business, your staff members, work environment, pictures of the regular day and peak time, and even your logo.
Google Maps Marketing is an affordable, yet extremely powerful strategy to target the local audience. It not only boosts the local sales but also builds trust.
When prospects see you on the top Google Maps results, they will consider you a trusted company. Follow these Google Maps Marketing practices and effectively reach locals.
What are your views about Google Maps marketing? We would love to hear your thoughts. Do let us know in the comments section below.