If you use call tracking software, are considering buying call tracking software, or are thinking about call tracking software in any way at all, you should read this article.
We’re going to lay out the biggest things you need to know before you begin the purchase process with a call tracking company.
Hopefully this helps…5 things you need to know about call tracking software.
You read that right. In many (not all) cases, you can actually gather call tracking data without having to change your number. This is accomplished in 2 ways:
A) By porting the number – Basically we take the place of your phone company. Porting is SUPER EASY if you’re with another call tracking company already (which many of our clients are), or if it is an 800 number.
B) Using DNI – Basically the hard-coded number on your site stays the same, but when someone comes to your site from a specific online source, they would see a different phone number. We’ve written extensively on call tracking DNI elsewhere. But, basically the idea is this: track click-to-call-to-close.
You need to know which referring sites, online channels, PPC ads, keywords, and organic search terms are generating phone calls and which are not.
We’ve written about call tracking and SEO in a variety of places. I won’t go into a ton of detail here. But suffice it to say that call tracking doesn’t hurt SEO if it is implemented correctly.
This is the beauty of a cloud-based SaaS product. There is nothing to install! There is no call recording device to install. There is no on-premises machine you have to install on your phone. There isn’t even anything you need to install on your computer. (Remember how awesome and fun it is to install software on your machine?)
Instead all you need to do is market with the phone numbers provided by call tracking software (local or toll free). Just put them on your website, PPC ads, etc., and then log in to convirza.com and you’ll see the data.
This is why call tracking software is awesome.
One of the biggest benefits of using call tracking software is the ability to track which keywords produce phone calls. Using URL-based call tracking DNI allows marketers to associate individual phone numbers to specific URLs–thus, specific PPC campaigns. These numbers will dynamically appear on the landing page when someone clicks through.
In other words, you can actually track how many phone calls individual PPC ads, groups, and keywords produced.
This is a critical question for any local business or marketer to answer. Which marketing channels are generating phone calls?
Statistics show most marketers don’t know the answer to this question. They don’t know which channels generate phone calls. They don’t know how many people are organically searching and then calling, or clicking through from a PPC ad and then calling. They don’t know which people are calling because of their direct mail piece or calling because they heard a radio ad.
They. Don’t. Know.
This is startling when you consider that marketers spend almost 70 BILLION DOLLARS each year to get the phone to ring.
I wonder how much of that money is wasted?