Follow these steps for awesome SEO content, and you will find that Google updates are opportunities to improve your rankings. As Google weeds out sites that don’t optimize for consumer usability your awesome SEO will rise to the top.
Where your company appears on the search engine results page is a determining factor in the amount of business that you’ll receive. Convirza wants to help you move your way to the top of Google’s hit list.
Recently, Phil Frost of Main Street ROI gave a webinar presentation with Convirza where he presented 5 steps for awesome SEO. These steps will improve both your SEO strategy and internet visibility and ultimately result in increased revenue for your company.
If you want people to easily find your web page after a Google search, you’ll need to know what search terms people are using.
Research using Google’s AdWords Keyword Planner tool to see which search terms are the strongest for your business. The AdWords Keyword Planner tool is a free tool, but you do have to make an account with Google AdWords.
This Keyword Planner tool provides you with important information.
Additionally, the Keyword Planner tool can help you find buying intent keywords rather than research oriented keywords. The former focuses more on products or services, while the latter focuses on information only. For example, a buying intent keyword is “day spa in NYC,” while a related research oriented keyword is “best facial for acne.”
Optimize for buying intent keywords first because consumer using buying intent terms are more likely to make a purchase. You can always return to focus on research keywords later.
Finally, you’ll need to do some research to determine if you actually deserve to be #1 on Google’s search engine results page. Do you offer the best information, products, and services available? Consumers will be drawn to the best company, so do your research in order to know where you need to improve in relation to your competition. It can also be helpful to research the related websites that are ranking, then work to make your page better than theirs.
It’s simple Marketing 101: you should match your message to the market. Be sure that your website is relevant and related to the keywords that you are using. Consider following the “Golden Rule of Relevance,” which is that you try to create the web page you would want to find if you were the one performing the keyword search.
Second, make your pages relevant by putting all related information together. Pick one page per target keyword, including similar keyword phrases. Don’t have multiple pages for very similar content.
Then, make sure you put your target keywords in the places that count: the title and headers. These areas have more weight than the body text on the page.
You’ll want to make sure that your keywords are in the body of the web page, too. But don’t force the keywords into the writing. This will sound unnatural and fake. It will have a detrimental effect on your optimization. If you’re writing and organizing well, you won’t have to worry about using the keywords; they will simply flow naturally onto the page.
Odds are there are many other businesses optimizing sites using the same keywords as your company. Google ranks all the websites that may come up after a search based on their reputation, or domain authority.
The #1 factor for domain authority is the number of quality links on the web that lead back to your page. It’s reputation by association. If other sites with a high domain authority link back to your site, your site gains a higher domain authority and moves up in the ranking.
In order to gain domain authority, remember to focus on attracting links rather than buying or creating the links yourself.
Remember! The #1 goal of search engine optimization is to generate revenue, not rankings! There are three factors that you should focus on in order to be certain that your SEO is generating revenue.
The first is a compelling website copy. Be sure that the information found on your page is impeccable. Provide social proof from customers to help potential customers overcome the feeling of skepticism they will naturally feel. Concentrate on customer testimonials and reviews!
Be sure your website has a strong call to action (CTA). Once you’ve got people to your site, it needs to be very clear what you want them to do next. If you want them to call, make sure your phone number is big and bold. If you want them to fill out a form, make sure the instructions are clear, front, and center.
The next factor for generating revenue from your web page is to provide a lead magnet. A lead magnet is a premium, free offer that you give in exchange for contact information, such as an email address. A lead magnet might be a free coupon or product.
Every business should have a lead magnet on their site because the majority of customers are not ready to buy the first time they visit a site. They are usually in research mode. In fact, there is only a 2% average conversion rate, which means that 95-98% of traffic leaves your site without buying anything.
You need a way to stay connected to these possible customers in order to lead them back to your site to make a purchase.
Finally, you should track your revenue from your awesome SEO efforts. You’ll want to do this to make sure you’re getting a return on your SEO investment.
You can use Google’s free Google Analytics tool to track organic search engine traffic on your site. You can also set Google Analytics up to follow goals and conversions, which will ultimately show you how many leads and sales you are actually making.
Although Google Analytics is the foundation to tracking organic traffic, make sure you don’t underestimate or skew your marketing ROI. Use call tracking to get accurate ROI numbers. Dynamic Number Insertion (DNI) links digital leads to phone calls.
Remember! The goal is not to be first on Google’s hit list. The goal is to generate revenue for your business.
SEO is not a “set-it-and-forget-it” strategy. In order to build your reputation, get positive social signals, and generate high-quality links, the SEO process must be on-going.
You’ll want to be clear about who is responsible for maintaining this on-going SEO effort.
Have answers to these two basic questions:
Be sure that you delegate SEO only after you understand the basics of SEO. Make sure that whoever is responsible understands those basic as well.
If you follow these steps for awesome SEO content, you won’t be bothered by new Google updates. Rather, you’ll find that Google updates are opportunities for you to move up in the rankings as Google weeds out sites that don’t optimize for consumer usability. Whatever your business, Convirza wishes you luck on your search engine optimization.