Consumers today will not waste their time for you.
If they want to make a purchase, they want to make it quickly and efficiently.
And more and more of these consumers are searching for the products and services they want on mobile devices. They pick up their smart phone, type their query into the search box and scan through the first few results.
Ads or websites that feature a click-to-call option make their lives that much easier. They can now tap the phone number and immediately connect with someone who has a solution to their problem.
Mobile click-to-call is very effective for any sized business and the following five reasons will outline exactly why you should consider implementing it.
Calls have become the channel of choice for consumers that want to connect with a local business. They call your business because they want answers to their questions, they want to make a purchase and they want to become customers.
Research indicates that telephone calls produce conversions 15 to 20 times more often than web leads. Local search generates lots of calls and the more calls you can generate the more business your company will win.
Calls are critical.
Mobile is really good at generating phone calls. Not only have mobile devices become the go-to search tool, their core functionality is to serve as a phone.
This means smartphone users are more likely to call rather than click and fill out a form on your website. Mobile search has surpassed desktop and it’s time to make the most of the phone calls it generates.
Generating calls with mobile click-to-call is a pretty cost effective way to drive business leads. There are fewer companies bidding for mobile traffic than regular desktop traffic, which translates to cheaper ads.
Mobile devices have made it incredibly easy for people to look up local products and services and connect with these businesses while they are on the go.
In spite of this, not all local businesses have joined the wave of mobile-friendly websites. This not only makes it difficult for customers to interact with your business but it can also affect your rankings in the search results.
Businesses that have a mobile-friendly website that implement click-to-call will be miles ahead of their competition.
This has been a HUGE year for mobile search and marketing.
Click-to-call has quickly become one of the most effective online marketing techniques for many businesses.
The realm of digital marketing and phone calls is merging and local businesses are being presented with a massive opportunity to make immediate connections with their customers.