Which quality score culprits are killing the success of your AdWords campaign?
A low score can affect a variety of factors that influence the effectiveness of your ads. Some of these components include your cost-per-click, ad auction eligibility, ad position and your ability to use ad extensions and other types of ad formats.
Optimizing your quality score typically leads to better ad positions and lower costs.
There are many things you can do to improve your AdWords score and most of them involve creating a good customer experience. Here are five ways to quickly improve your quality score and experience the benefits that come with it.
If you’ve made any changes to your landing pages it is especially important to take the time to check your URLs. If any of your destination URLs are broken it can negatively impact your quality score.
The relevance of your ad to the keywords that you are targeting is crucial. Tweaking your ads to enhance relevance is one way to rapidly improve click-through-rates and ultimately your quality score.
Check the load times of your site with a page speed tool or in Google Analytics. If the speed of your page load time is more than a couple second below the regional average then your quality score could be penalized.
Creating smaller ad groups with a more focused theme is another way to improve your quality score. This helps enhance the relevance of your ads and it becomes easier to make sure that the landing pages associated with each ad group is more likely to appeal to the searcher.
If you don’t have the right data, it can be exceptionally difficult to optimize your quality score. Call tracking makes it possible to track the ads, campaigns and keywords that are generating the best results. Once you have this information, the process of improving your quality score and ad performance becomes much simpler.
The solutions above provide a fast way to bring up your AdWords quality score and drive traffic to your landing pages. Learn how to use call tracking and conversation analytics to enhance your PPC campaign in our latest eBook.
