The Convirza blog contains a range of posts discussing Conversation Analytics.
This post will specifically focus on the benefits that can be gained with this sophisticated speech recognition technology.
We speak to companies–advertisers, agencies, and publishers–nearly every day that expend a massive amount of money and human capital to listen to phone calls. One agency in Orange County California, for example, told us that they pay 20-30 college students to listen to every phone call their clients receive. They try to determine close rates for clients, missed opportunities, and the number of appointments their clients set.
These metrics, the agency says, allow them to provide significant value to clients, and demonstrate ROI.
Conversation Analytics allows these businesses to extract useful data from phone calls without listening to phone calls. Conversation Analytics allows you to, in essence, listen to calls without listening to calls.
That’s powerful stuff.
If Conversation Analytics had no other benefit than Missed Opportunity metrics, that would be enough to justify using it. That metric alone can transform a business–agency, advertiser, or publisher.
A Missed Opportunity is a caller that had a very high lead quality score but didn’t result in a Conversion. That’s a missed opportunity. It could have resulted, perhaps, from poor sales performance, caller confusion, pricing sensitivity or any other of a number of factors.
Conversation Analytics can figure it all out.
Conversation Analytics can determine if a phone call was a Missed Opportunity based strictly off of the phrases and words said on the phone call. We’ve spent many months layering tens of thousands of algorithms on top of speech recognition technology. These algorithms extract missed opportunities with extreme accuracy.
Then, with the power of Webhooks, the data can be pushed into CRMs to automate call backs, into an email marketing platform to automate a win-back campaign, or into any other 3rd party SaaS.
Don’t just rely on call tracking data to tell you how many calls your marketing is producing. Instead, use Conversation Analytics to tell you how many good leads your marketing is producing.
Conversation Analytics provides a lead score for each call–again, based on the words and phrases said on the call. Determine which campaigns, ads, and keywords generate high quality calls and which don’t.
Don’t just track calls or clicks. Track the number of appointments that are set on the phone, the number of purchases made over the phone, and the number of transactions on the phone. Do this automatically with Convirza’s Conversation Analytics.
Agencies, this allows you to provide data to your clients that DIRECTLY impacts their bottom line.
How well does your sales team, front desk staff, or call center perform on the phone? Do they effectively sell your product? Do they ask the caller for the business? Do they close deals?
Before Conversation Analytics you needed to listen to every call to figure this out. Not Anymore.
