Every business wants and needs to market more effectively.
2 min read
If your company has call tracking — BOOYAH! You’ve made one right move. Call tracking is such an essential tool to integrate into every one of your marketing analytics.
If you have call tracking and you aren’t taking advantage of its wondrous abilities — BOO-NO! Call tracking offers users so many tools and capabilities. Maybe you simply don’t know about them. Or perhaps you are okay with horrible marketing ROI and performance marketing.
Either way, we are here to save the day! Here are 4 ways to market more effectively with call tracking.
Take advantage of…
With every Convirza tracking phone number, you have downloadable access to phone call recordings. Even better, Convirza uses advanced call intelligence software to analyze each call.
Take complete and utter advantage of this!! This will help benefit your customer service, close rates, and campaign relevancy for all of your marketing campaigns. You can use these calls and data to train employees or measure advertising efficiency and marketing ROI.
Just think of all the endless possibilities!
Dynamic Number Insertion or DNI capabilities have many benefits. You can track all of your online activities and truly go beyond the click. It tracks every call derived from that click. With Convirza, we display unique local or toll-free number statistics based on their referring source.
Follow this link to learn the 4 Things You Want to Know About Call Tracking DNI.
Every unique call tracking number is captured in Call Reporting. You can analyze and refine down to groups, users, time, tracking number, keywords, and other flexible methods. You can view these reports in-app or have them sent on your schedule, to give you more insight into how Convirza works for measuring your marketing ROI and performance management to improve your marketing efforts.
Know your bad calls from your good calls. Conversation Analytics® services automatically evaluates all your calls for lead quality. This will boost your marketing by giving you the ability to optimize lead quality, call duration, campaign activity, and regional demographics so you can track marketing performance and marketing ROI.
So whether you…
Taking advantage of call tracking will genuinely improve your marketing efforts and boost your ROI. You’ll be happy. Your team will be thrilled. Everybody wins!
Published on: Nov 17, 2017. Updated Dec 2019.