I don’t know if you know this or not but Call Tracking Dynamic Number Insertion (DNI) is freaking awesome!
DNI is a unique technique that enables online marketers to display unique call tracking phone numbers on a website based on a referring keyword, search engine, online banner ad, or pay-per-click ad in order to track which of these sources are successfully generating phone calls and sales leads.
In other words, if I were visiting your website after a Google search I would see a different number on your site than if I were visiting after clicking through from a banner ad.
Convirza will literally display a unique phone number for each marketing channel.
This helps you measure marketing performance and prove marketing ROI.
Call tracking DNI doesn’t just stop there. Here are four ways you can benefit from call tracking DNI.
With call tracking DNI, you can look beyond the click. You can measure how many calls your online activities are generating.
Call tracking DNI can map calls from their source whether it was an organic search, PPC ad, email marketing, or any URL. You can go beyond the click and track the calls that these clicks produce.
Display unique local or toll free numbers based on referring source. With Convirza call tracking DNI, marketers can display unique local or toll free numbers based on the referring source.
For example, when you visit convirza.com, there will be a different number displayed on our website then if you were to Google Convirza and click on the link. With this capability, you can track calls, lead quality, call scores, and even close rates from the source itself.
Convirza will give you a piece of JavaScript to insert in the head section of your site. Within the application, you just assign unique phone numbers to unique web sources: Google, LinkedIn, PPC campaigns, any campaign and any URL.
Based on the source, again we automatically and dynamically generate a different phone number that will appear on your site. This will allow you to track how many people called you for example after a Google search or any source.
You can do this individually or add massive amounts of numbers to your DNI so you can source groups of campaigns for in-depth conversion tracking.
With Convirza call tracking you can even send unique text messages to each individual dynamic number. For example, callers from a specific PPC ad could receive one text message, while callers originating from a direct mail piece could receive another.
You can do this directly within the Convirza platform.
