The typical person spends about five hours each day on his smartphone. As more and more consumers use their mobile devices, digital marketers are pressed to adapt advertising and campaigns to this on-the-go technology. Analytical tools can capture mobile behavior, but what if a person calls your business?
“Click to call is one of the most used features on the mobile search engine results page.
70% of mobile searchers have used click to call to connect with
a business directly from the search engine results page.”
Tracing and recording phone call activity can close the gaps in attribution. For this reason, smart marketers need to incorporate PPC call tracking.
Also, digital marketers often test PPC ads to see what works the best. Again, what if a person calls? Studies prove that consumers still like to interact with a real person before purchasing. Plus the reality is that most individuals who are exposed to a digital ad are already on their mobile phone. Obviously, it’s extremely easy to call.
The solution to solve the PPC blind spot is call tracking. If you need phone call attribution, testing abilities, marketing visibility, and increased revenue — you must use PPC call tracking.