3 ways to Extract Value from Your Inbound Phone Calls
If you are not analyzing the content of your phone calls, then you are missing out on incredibly valuable data.
This process used to require business owners or their employees to spend hours listening to call recordings. This is no longer necessary.
The development of Conversation Analytics® technology has eliminated the need for human call scoring and offers many additional advantages over this outdated system. Businesses are now able to access the data from their calls almost instantly and have the added benefit of a wide range of proprietary metrics.
In this blog post, we will examine three specific ways to extract the value from your inbound calls with call analytics.
By analyzing the words and phrases that said during a phone conversation, it is possible to determine if a conversion took place during the call.
A conversion might mean that a sale was made, but it can also be defined in several other ways. Having an appointment set, a reservation made, or a commitment to buy from the caller could also be flagged as conversions.
Basically, if the desired outcome takes place on a phone call, then it can be marked as a conversion. Conversation Analytics® make it possible to access this data almost immediately and use it to transform your sales and marketing processes.
Analyzing your calls with sophisticated speech recognition technology and hundreds of thousands of algorithms provides a wide range of really valuable data.
These metrics are a reliable way to determine the quality of the phone calls that your marketing is generating. Some businesses use duration as the sole indicator of call quality. This is not an effective way to analyze the value of your leads.
With Conversation Analytics®, the actual content of the call is analyzed to determine what exactly took place on the phone call. The type of data extracted gives you a clear view of the lead quality of each call that comes into your business. Advanced Call Reporting lets you see all your call data quickly and so you get an immediate pulse on marketing results.
Sometimes good leads fail to convert.
This is a terrible thing – especially if you just let them slip away.
With an advanced call analytics platform, this never has to happen to you. If a call receives a high lead score but for some reason does not end with a conversion, this is recorded as a Missed Opportunity.
Not only will these events be recorded with the rest of your call data but you can also elect to receive notifications when they take place. These alerts can be sent via email and text message. Missed Opportunity Alerts give you the chance to find out why the lead failed to convert and even reconnect with the prospect to turn them into a customer.
This is powerful stuff. The ability to detect Missed Opportunities has the potential to transform your business.
The points above outline just a few ways to take advantage of some of the most valuable leads that businesses receive. If you are not analyzing your calls, then you are leaving a heaping pile of revenue on the table.