3 Ways to Use Call Tracking That You Haven’t Thought Of

How many different ways are marketers using call tracking? 

Call tracking data can provide you much more than call source, keyword and call duration information.

That’s really just the beginning.

What follows is the best list ever of ways to use call tracking that you haven’t thought of.

1) Use It As A Call Recording And Sales Training Platform

Many call tracking customers don’t want call tracking at all. Rather, they want Convirza to act as their call recording, call scoring and sales training platform. They want the data to improve their sales team.

We’ve written about how simple it is to record calls through Convirza. We’ve detailed the various methods through which Convirza can gather calls.

What we haven’t spent enough time talking about, perhaps, is how simple it is to use the call recordings to train your team.

• Email call recordings: Convirza allows sales managers, call center managers, or business owners to email call recordings to individual sales reps. Hint — You can also tell if they’ve listened to them!
• Give them access to call recordings: Forget emailing. Just give them log in access to listen to their call recordings, and require that every sales rep listens to a certain number each day.
• Make comments about call recordings: Sales managers, call center managers, or business owners can make comments and append them to call recordings directly within Convirza. Give suggestions for improvement in the comments area without having to actually confront a poor sales rep.
• Score calls and view reports: Gather numeric data to hold your sales reps accountable, compare them to one another and gauge improvement (or not).

2) Use It As A Marketing Automation Platform

We wanted to build a call tracking solution that was fully automated. Forget sending reports as email attachments. Forget trying to gather data based from various analytics tools and somehow trying to consolidate that data.

Forget it all, and learn about webhooks.

Webhooks allows marketers to automate ANY action within Convirza. Let’s say you want to push a call recording or a call detail record into your CRM.

Webhooks can do it.

Let’s say you want to send a caller a text message if they purchased something on the call.

Webhooks can do it.

Let’s say you want to send reports to a third-party dashboard.

Webhooks can do it.

Call tracking + webhooks = marketing automation.

3) Use it as a mobile marketing solution

An increasing number of marketers are using call tracking numbers from Convirza to build their mobile click-to-call campaigns.

They’ll put call tracking phone numbers on their mobile landing pages, or within mobile PPC ads themselves. This allows them to gather deep data about junk calls, close rates, traffic sources and even ad copy.

If you aren’t using call tracking to measure mobile marketing success (or failure) you’re missing the boat.