How many different ways are marketers using call tracking?
Call tracking data can provide you much more than call source, keyword and call duration information.
That’s really just the beginning.
What follows is the best list ever of ways to use call tracking that you haven’t thought of.
Many call tracking customers don’t want call tracking at all. Rather, they want Convirza to act as their call recording, call scoring and sales training platform. They want the data to improve their sales team.
We’ve written about how simple it is to record calls through Convirza. We’ve detailed the various methods through which Convirza can gather calls.
What we haven’t spent enough time talking about, perhaps, is how simple it is to use the call recordings to train your team.
We wanted to build a call tracking solution that was fully automated. Forget sending reports as email attachments. Forget trying to gather data based from various analytics tools and somehow trying to consolidate that data.
Forget it all, and learn about webhooks.
Webhooks allows marketers to automate ANY action within Convirza. Let’s say you want to push a call recording or a call detail record into your CRM.
Webhooks can do it.
Let’s say you want to send a caller a text message if they purchased something on the call.
Webhooks can do it.
Let’s say you want to send reports to a third-party dashboard.
Webhooks can do it.
Call tracking + webhooks = marketing automation.
An increasing number of marketers are using call tracking numbers from Convirza to build their mobile click-to-call campaigns.
They’ll put call tracking phone numbers on their mobile landing pages, or within mobile PPC ads themselves. This allows them to gather deep data about junk calls, close rates, traffic sources and even ad copy.
If you aren’t using call tracking to measure mobile marketing success (or failure) you’re missing the boat.
