2 min read
If you’re using call tracking, then you already understand the significance of the data it provides.
But – are you paying more than you need to for this information?
Although this data is critical for optimized marketing campaigns, there are several ways to cut down on the associated costs. The following points outline three key areas to look into if you want to save on call tracking services.
There is a ton of data that can be extracted and stored with call tracking and call analytics services. This is where you need to ask yourself exactly what information is going to be useful for your specific purposes.
Collecting data just for the sake of having it is not going to benefit you or your budget. For example, we have some clients that use a different call tracking number for each individual ad in their AdWords campaigns. This provides them with a comprehensive view of the effectiveness of their strategies. Paying for this data is worth it for these clients because they use this information to improve their ads and enhance their ROI.
But, it’s a waste of money if you don’t need that level of data.
This type of call tracking is also called keyword call tracking DNI and it provides very in-depth information. However, it also requires the use of a large group of numbers to track each individual user’s path leading up to a phone call. Since every visitor will see a different phone number on your website it becomes possible to track the specific actions they took online before they made a phone call.
A good deal of call tracking companies requires users to purchase session-based number pools, which is unnecessary and much more costly. There are other types of DNI that provide source and referral data without the bloated prices.
Take advantage of every last benefit offered through your call tracking service. A stunning number of clients fail to make use of the full value of the features they are paying for.
A prominent example is automation. With Convirza, the value can be extracted by sending call tracking data to other SaaS platforms via Webhooks. A scenario where this would take place is if a call resulted in a booked appointment, a Webhook could then change the prospect record in the client’s CRM to reflect the appointment. While this last area will not reduce the price you are paying for call tracking services, it will ensure that you get more value for your dollar.
The ability to use call conversion data to direct marketing initiatives and optimize campaign performance and ROI is vital. This insight alone has the potential to save you a good deal of money. Now you can take the savings up to a notch by employing the tips above.