The success of your AdWords campaign heavily depends on one thing.
Data.
And not just a bare overview – you need a COMPLETE picture of the data behind your campaign performance.
The amount of information that is provided by AdWords has gotten better and better but there is still one area that is lacking.
It is impossible to get accurate conversion data without the benefit of an advanced call tracking platform. Here are three ways that you can use call tracking phone numbers to improve your campaigns:
As you are crafting your landing pages, it can be easy to just depend on visitors to fill out contact forms. But if you are only focused on form fills then you are missing out on one of the most valuable lead sources.
Phone Calls.
It is critical to consider multiple methods of consumer contact and how to optimize your page to increase those engagements. By placing your call tracking number in a highly visible space on the page you will be optimizing the likelihood of getting those visitors to make a phone call, set up an appointment or complete a transaction.
Depending on your industry, the lead source that is the most profitable for your business can vary quite a bit.
Some business will rely almost exclusively on online transactions but there are many others that have a dominant need for phone calls. Focusing on keywords that speak to a searcher’s immediate needs will almost always result in a phone calls.
Try experimenting with different batches of keywords to determine the ones that generate the most phone calls. By implementing call tracking you can easily narrow down your keyword groups to focus on the most profitable terms.
Rather than depending on a vague CTA such as “Contact Us Today,” or “Get More Information,” tell your prospects exactly what you want them to do when they click through to your landing page.
Big performance lifts are not uncommon when these CTAs are changed to direct searchers to take an action that is tied to a benefit or promotion. An example might include: “Call today for your 20% discount.”
Using different AdWords formats and call extensions also have the potential to deliver fantastic results.
The conversion data that you collect with call tracking can be applied to better understand your ROI.
Advanced call tracking platforms can also provide valuable information about the content of the phone calls that your ads are driving. This means that in addition to optimizing your AdWords campaigns to generate more phone calls you can also strategically produce higher quality leads.
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