Our recent work with BIA/Kelsey revealed a couple of stunners about pay-per-call.
We also found a couple of other stunners elsewhere.
Here they are:
According to data from BIA/Kelsey, more than $68.4 BILLION was spent last year in the local marketing space EXCLUSIVELY to drive phone calls.
That’s more than the GDP of Bermuda and Samoa combined.
Local marketing is getting bigger.
I didn’t realize this until recently, but $68.4 BILLION represents slightly more than half of the total local advertising spend in the U.S. in 2012.
Seriously, more than half of all local marketing dollars are spent to push phone calls. Wow.
So…to be clear–even though email marketing, a nice website, and great marketing collateral for foot-traffic are important–the majority of dollars spent on local advertising in the U.S. are spent to drive phone calls.
BIA/Kelsey says that the number of phone calls will INCREASE in the next 4 years. That means the $68.4B number will only INCREASE as well.
Mobile marketing–specifically mobile click-to-call–spur this massive increase in phone call spend.