Mobile landing pages are surging in popularity.
They’re great to measure specific campaigns. But they’re also great for SMBs that don’t want to invest in a full-fledged mobile website. A mobile landing page is a good way to ‘go mobile’ without breaking the bank.
And, FYI, there are several good companies like Atmio and Sparkpage that allow you to create mobile landing pages without developers, code, or problems.
A necessity of mobile landing page is creation is including a click-to-call phone number. This is the little number you can ‘tap’ on your smartphone. That tap generates a call to the business.
Why should you include a click-to-call number on a mobile landing page?
By the end of 2013, or perhaps the start of 2014, mobile search will surpass desktop search. In other words, more people will be searching for your business and my business on a smartphone than on desktop or laptop.
This changes everything.
Because mobile searches produce phone calls at staggering, ridiculous and astronomical rates. Data from Google, Nielsen and xAd shows clearly that mobile searches result in calls more than HALF of the time. Wow.
So, if someone lands on your mobile landing page and it doesn’t have a click-to-call phone number in it, you’re not giving them what they want: the ability to make a phone call.
Make absolutely sure that your mobile landing pages have a click-to-call phone number.
Our mobile landing page partners confirm that mobile landing pages with click-to-call phone numbers actually have higher conversion rates.
You will lose a portion of mobile visitors–your bounce rates will be higher–if you fail to insert a tap-able phone number on your mobile landing page. Again, the companies we referenced above allow you to do this. And just as important, they allow you to use Convirza unique phone numbers as your click-to-call number.
We’re the call analytics company. We’ve done a great deal of research about phone calls generated from a variety of offline, online and mobile sources. Here’s what we’ve learned:
Calls have a lead-to-customer conversion rate that is 12x or more HIGHER than web leads.
This means that callers are far more likely to generate customers than web leads are.
So, should you generate more calls? Yes, yes you should.
And one of the best ways to generate all those calls is with mobile landing pages.
The bottom line is this: you should have a mobile landing page with click-to-call functionality. If you don’t, you’re missing a ton of potential callers and the revenue they bring with them.
Use call tracking numbers on those mobile landing pages so you can determine the sources of the calls and how well your mobile landing pages are performing. This is critical marketing data in the mobile world.