Your marketing sweetheart may not want to keep you but they certainly know how to get you.
In the spirit of Valentine’s Day, let’s assume that they do in fact want to hold onto you for a bit longer.
With their marketing background it won’t be very difficult for them. If they are good at their jobs they will know just how wrap up this holiday to cover up their most grotesque flaws.
The following three things make sure that marketers rarely find themselves alone on Valentine’s Day.
One of the chief principals of marketing is to be scary familiar with your audience. The tools and data at their disposal give them access to the intricate facts that make up your cute little life – right down to your fear of squirrels.
This data makes it possible for them to learn as much as they need to in order to impress you with relevant and engaging material. In addition to taking advantage of data-gathering tools, your marketer may have:
This thorough research gives them the insight they need to target their audience with the ideal content and timing.
Only an amateur makes a frantic stop at the grocery store flower bins right before their Valentine’s Day date and shows up bearing limp and scraggly orchids.
Marketers know to order flowers before this delightful day begins, which serves to lower their Cost Per Acquisition (CPA) while also impressing you and hopefully increasing their Return on Investment (ROI).
While they can scrounge up a date if needed, they are also pros at developing relationships over time. Much like lead nurturing, they know that some of the best dates (and leads) are cultivated through long-term attention and strategic interactions.
Marketers nurture their dates with timely and personalized compliments, messages and, of course, plenty of gourmet carrots.
All the research, strategic planning and nurturing builds up to one thing. Getting you to chase after and ultimately take a bite out the carrot that is being dangled in front of your nose.
This carrot is usually revealed in the form of a call-to-action (CTA), such as a dinner invitation, a request to commit to a serious relationship or the opportunity to examine their glass doll collection (only the finest marketers should be able to convince you to do that last one).
Whether a marketer’s talents are based around their high-voltage smile and polished sales pitch – or lie in the realm of solid data – they know just how to crank those Valentine’s Day gears to get things moving in their favor.
That’s right. You’ve been owned.