Our super-duper data analysts combed through 116,000 phone calls made in the month of April, 2015. That’s a lot of phone calls. I don’t think my teenaged sisters in the 1990s ever made that many, total.
Okay, maybe they did. It’s probably close. Anyway.
Regardless, they never had their calls analyzed by a sophisticated, state-of-the-art voice recognition software that then ran every word and phrase, silent moment, raised voice and more through hundreds of thousands of algorithms to spit out reports automatically detailing what exactly happened on those calls. And teenaged girls are probably glad their calls weren’t picked apart to that level of detail. Then again, they weren’t trying to run a business and maximize every marketing dollar to the greatest extent possible.
No, that would be you.
And isn’t it helpful to know that when you’re getting good leads, that really does translate to revenue? In our analysis of those 116,000 calls in the month of April, we saw that Lead Score really does correlate with Conversions, and conversions mean money. And that’s why you’re in business.
Here’s one way of looking at it:
There you have it. The higher your Lead Score, the higher the chance that that phone call also included a conversion. And just in case you like to see the numbers instead of just a pretty picture, let me put it this way:
So, with call tracking and conversation analytics from Convirza, you know which calls have great leads. And now you know that those great leads are producing revenue at a very high rate of correlation. So, spend your marketing money on the sources of those calls with great leads and watch your bottom line improve. We can even help you with automating your post call marketing based on this data (and much much more).
I know, right? My teenaged sisters would be so proud.