The position a webpage appears in a search result is the keyword ranking. Various factors impact how Google, Bing, and Yahoo prioritize the information on webpages. Things like the content, relevance to the search query, and backlink quality all influence SEO.
An example is a person who needs to find a local dentist. They would search for “dentist near (city) accepting new patients.” The top webpage results or keyword ranking would be the ones that most closely align with the search.
A single web page can rank for multiple keywords and different variations of a search keyword or phrase. Proper keyword research helps create a list of relevant keywords to include.
Our recent article, “Guide to Keyword Research,” is an excellent resource for developing a keyword list.
Improving your SEO keyword ranking is not as straightforward as it used to be. Frequent Google algorithm updates make traditional keyword ranking tactics even more critical. Keyword research, links, optimization, and on-page content updates are the framework of high keyword ranking.
Since every website is unique, a keyword ranking strategy that worked for one site may not work on another site. Thus, testing new hypotheses, monitoring performance, and continuous optimization is the key to mastering the ever-changing Google keyword ranking system.
We put together ten tips that have helped websites dramatically improve their rankings.
The best place to begin is by first determining exactly where you are. Get a clear picture of all your keywords and their rankings.
Having updated knowledge about current keyword ranking helps understand where you were, where you are, and where you want to end.
It is necessary to track this data and keep it for future reference.
Go to Google Analytics, export data from the Keyword Research Console, and the landing page traffic. Create a spreadsheet and save it!
Everyone targets keywords are high value, relevant to business, and have enough potential to meet desired goals. However, one should also consider the search intent and the difficulty of the keyword to rank in the search engines.
Knowing the intent of each keyword helps in analyzing the stage of sales funnels represented by the users.
Conduct a little research to find out what is ranking at the top of search results for that specific keyword. We recommend using a content template or a content optimization tool to learn where keywords rank. You’ll see what is ranking and why. The tools should highlight potential adjustments you could make.
Develop a habit of cross-referencing your research with paid advertising data. It will help you fill the void in your content creation plan.
Taking smaller steps gets you closer to success. One of such smaller steps is to find and fix all the technical glitches that are preventing your keywords from ranking.
Prioritize routine technical audits to find and fix all technical issues.
All your web pages must be easy to find so that crawlers can easily navigate to the desired results. Any technical issue about visibility or navigation of web pages will negatively impact your keyword ranking.
Fix all broken links, work on page loading speed, and remove all plagiarized content.
When your motive is to gain organic search visibility, then user experience and brand equity have the utmost importance.
Although user experience is not directly related to SEO, it is mandatory to work with website developers to create an intuitive user experience.
Create web pages with proper tagging like page tags, meta tags, H tags, etc., to increase clicks.
Content pages must be created with popper interlinking, call-to-action-buttons, and navigation to guide the visitor’s journey.
Ensure the content requested by users is seamlessly made available to them on the device of their choice. Use compressed images, clean code, speed up the server, and make all web pages mobile compatible.
When we think about optimization, we are so focused on Google keyword ranking that we forget we are optimizing keywords or web pages for humans.
Search engines and humans both have a different approach to consume content. A little focus on these commodities helps in rectifying gaps by creating content that is suitable for both, search engines and humans.
Remember, both humans and search engines love content that is clear, concise, jargon-free, and informative. Follow the “KISS” (Keep It Simple Silly) principle to write content.
Using appropriate ‘H’ or Header Tags, subheadings, bullet points, and small paragraphs will make your content more appealing and engaging.
Always follow the writing hierarchy to increase the readability of content.
Focus on blog feature images. Ensure the feature image applies to the topic and always include alternative descriptions or ALT text to graphics.
What do you think users notice first while searching for a specific keyword? Of course, it’s a Title Tag. The title of your blog plays a predominant role in web page SEO.
When you have an eye-catching title, you win half the battle. Your title invites users to click on the link and visit your web page.
Work on your titles. Think of creating an extraordinary title that stands out from the competition. Include the keyword at the beginning of the title to obtain an SEO advantage.
If you want to drive interaction, use emotional titles, use curiosity building titles to gain engagement. Above all list posts or using, ‘top ten’ in headlines make a powerful title.
It is necessary to work on your Meta Tags even if they do not have much take in keyword search ranking. Create Meta Tags resonating with the title, provoking emotions, triggering engagement, and conveying the importance of your blog.
Keeping an eye on Google algorithm updates is of due importance when you care for your Google keyword ranking. It helps you understand if your keywords are steady, growing, or are negatively impacted.
Keeping track of the start and end of an algorithm update allows you to track keyword ranking before and after the update. The traffic fluctuations uncover the gaps demanding your attention to find the root cause and resolve them with immediate effect.
So far it is clear that every search engine is dedicated to providing the most relevant information to the searcher. Over the years we have seen how search engines transitioned from giving plain results to providing snippets, auto-detect, knowledge cards, dictionary definitions, and so on.
Targeting to appear in the feature snippet results by creating content that comprehensively covers almost everything around the keyword yields better results in SEO keyword ranking.
Rather than outbound links, building inbound links adds value to the keyword. Analyze your website and you will find great opportunities to cross-link one of your contents from a keyword-rich anchor text. Interlinking helps users to navigate around a specific keyword without leaving your website.
Building inbound links is just half the keyword ranking strategy. The other is getting inbound links from third-party authoritative sites. Although it is a deluging task at first, trying repeatedly and not giving up is the key to success.
Create content that is so engaging and worthy that it automatically generates inbound links. It will affect your keyword ranking drastically by pushing it up the ladder.
Get to know other websites or other web pages speaking about you or your brand. One of the best things in getting inbound links is linking to other pages proactively.
Use social media effectively to connect with peers. Develop bonds and encourage them to link back to you.
This is still one of the most important features of SEO. Content promotion takes place on-site as well as off-site. It even includes non-SEO channels that boost your link building strategy resulting in more visibility to your keyword.
More visibility means more inbound links, increasing social media shares, enhanced traffic, and better keyword ranking.
The different content promotion tactics to handle are sharing on social media, email marketing, inbound marketing, direct sharing with peers, posting answers on Quora, paid ads, cross-linking, creating a presentation, etc.
Although there are different keyword ranking strategies, the above ten tips are basic tactics you can try and excel to get your keyword in the ranking. Applying these tactics minimizes your efforts to get a better keyword search ranking. Do not feel that by applying these tactics you will succeed, but failing and finding some new gimmicks is the right approach to perceive keyword ranking.
Let’s hope that this blog has helped you in understanding some new and creative ideas that will improve your Google keyword ranking. We would love to hear if you have tried and tested a better keyword ranking strategy. It will help us all learn new things.