User login   (888) 778-0626   GET FREE TRIAL
  • Features
    • Phone Numbers
      • Tracking Numbers
      • Local Phone Numbers
      • Toll Free Numbers
      • 800 Numbers
      • Vanity Number
      • Dynamic Number Insertion
    • Reporting
      • Call Reports
      • Call Reporting
      • Marketing Dashboards
      • Business Intelligence Tools
    • Conversation Analytics
      • Conversation Analytics
      • Speech Recognition
      • Missed Opportunity
      • Call Metrics
      • Marketing Automation
      • Call Actions
    • Call Management
      • Call Recording
      • Caller Privacy
      • Bid Management Automation
      • White Label Call Tracking
      • Integrations
    • Call Routing
      • Call Routing
      • Number Set Up
      • Interactive Voice Response
      • Geo Routing
      • Outbound Call Tracking
      • Whisper Messages
      • Instant Insights
      • Spam-Guard
  • Tracking Numbers
  • Call Tracking
  • Pricing
  • Blog
  • Support

10 Conversion Boosting Secrets that Almost Feel Like Cheating

David Danielson05/11/2017

10 Conversion Boosting Secrets that Almost Feel Like Cheating

Some conversion boosting secrets and techniques are downright unfair.

And that’s a great thing for you.

Every marketer I know wants higher converting leads, but some marketers overlook the low-hanging fruit right in front of their eyes. Increasing conversion rates for inbound calls via PPC can be easy. In fact, it’s so painless that you might think you are cheating the system.

If your phone isn’t ringing often, you probably worry. Inbound calls are the lifeblood of almost every business. Customers need to connect with your business for you to make money.
The most successful businesses know the value of every phone call.

“Two-thirds of Fortune 500 companies say phone calls are their highest quality lead source, while 61% of local mobile searches result in a phone call.
People want to talk to a human being when they’re making a decision, resulting in a huge sales opportunity for you.”

Driving more calls may seem as daunting as scaling Mount Everest. Let me tell you; it’s so much easier to get the calls you want. You won’t even break a sweat. More than that you’ll convert more callers into paying customers and grow your business.

When it comes to converting inbound calls, calls are like money. If you don’t have a constant flow, your business isn’t thriving and certainly not growing.

Call conversion boosting secrets

So many companies fail to go beyond web clicks because they think it’s nearly impossible to get high-quality inbound calls. And others mistakenly think web clicks are more valuable than phone calls. Well, I’m here to tell you the exact opposite.

In our years of helping marketers, we’ve perfected some of the fundamental techniques needed to optimize your practices and convert more calls. We know what influences conversion rates because we’ve extracted information from call tracking millions of phone conversations. Then our Conversation Analytics® engine actually listened to what happened ON each of those millions of calls. In the end, our 2017 multi-industry study proved again that when these secrets occur a caller becomes a customer 80% of the time.

Even more exciting, these techniques don’t cost loads of cash, and they are easy to implement. It’s almost like stealing your own traffic and making more money from your existing marketing spend.

Here are 10 of my favorite conversion boosting secrets and tricks that you can use today…

1. Politeness: Ever had a bad customer service experience?

When a caller uses words, phrases, and speaks in a polite tone — you are on your way to success. Choosing the right tone is something that allows you to connect with your customers. And that’s exactly what you should do. Avoid being too direct. Instead, consider yourself on a mission to go the extra mile and care for your customer.

Not surprisingly, politeness has a hidden factor that makes people engage. Remember to obey your mother and use polite words to convert more callers. Kindness and good manners encourage and create happier customers.

“Good manners have much to do with the emotions. To make them ring true, one must feel them, not merely exhibit them.”

Amy Vanderbilt, American etiquette authority

2. Encourage callers to praise your product, service, or agent

Who doesn’t want a compliment? When a caller says words and phrases that praise the product, service or agent you’ll see an amazing uptick in the likelihood that the inbound call will convert into a sale or an appointment.

Everyone needs a compliment, why not help your callers give you one. Be authentic, engaging, and remarkable. You will find that your sincerity pays off.
When your caller hears what they like, they often return the favor. Hearing a compliment on a call gets you closer to your desired result. It’s a proven technique. Try it today.

3. Uncover the real pain

The best sales professionals know they are essentially problem solvers. They take the time to understand the customer and determine their needs.

  • What do they need, want, and value?
  • Where do they feel the pain?
  • They diagnose the patient.

It’s crucial that you do the same thing. Probe to understand the caller. Uncover their pain points and strive to make every conversation a “discovery” call. You know you are going in the right direction when you are using quality open-ended questions that help the caller share their concerns.

You will miss the mark if you don’t know what your customer needs. They will look somewhere else to find a solution and have their pain points cured.

4. When consumers ask questions, you both win

When a caller asks about your products or services, all signs point to positive outcomes. In the millions of calls Convirza has analyzed, we know your conversion rates are directly related to customers asking you questions.

Increasing the number of questions from prospects has a lot to do with asking the best questions and allowing your customers to not only think, but also respond to your question lines. Open-ended inquiries are more engaging than simple yes or no questions.

Sales experts advise a 70/30 split on caller vs sales agent talk time. When callers respond to questions and explain their perspectives, you can tailor your sales. Your approach is more sincere and informed if you listen twice as much as you talk.

5. Track Conversion Sources in Real-time

Everyone loves the rush of bringing in a deal that could be a big win. If there’s a desirable result, optimizing for that outcome should be the first priority. One of the best ways to optimize your calls and marketing dollars is through call tracking. Figuring out where your calls come from is very important and helps you concentrate your ad spend on the very best sources.

Unfortunately, not all Call Tracking companies are created equal, and few actually know what leads to closed deals or set appointments. No wonder sales experts use the best call tracking to verify which traffic is most likely to convert. And when it’s done right, it’s almost like magic.

6. Name

Learn and use your caller’s name. Dale Carnegie reminded us that we should “Remember that a person’s name is to that person the sweetest and most important sound in any language.”
I totally agree. Add this to the reality that you can’t write up an order without it and you clearly see how critical a name is to the conversion process.

7. Address

Where can I have your product delivered?
What is your billing address?
Where should I send the invoice?

If you aren’t getting to these questions or questions like it, you aren’t closing the deal. One of my colleagues is a natural closer, and I have heard him often use simple language to validate the customer details and arrange the order. This is very easy to forget, so make sure you have everything to get the deal done.

8. Phone

As your caller becomes increasingly committed to working with you, their guard comes down and they start to share their personal details. We often hear “name,” “address,” and “phone” in combination but it’s important to recognize that all three are required to improve call close rates.

My favorite hack here is just reciting back the customer phone number with a mistake to see if they are actually engaged in the conversation. It’s a smart way to get a pulse on the conversation and make sure you close the deal.

9. Own the Call

A key to conversion success is demonstrating ownership. Do you take charge and help the customer? Some quick examples of taking ownership include:

“I can take care that.”
“I am happy to help you.”
“Let me show you how to do that.”

These are just a couple of great examples that demonstrate you are empowered and can help the customer.

I know what you are thinking, how does this improve conversion rates? Customers respond very well to high-quality engagement. They want to be taken care of. From a caller’s perspective, they are asking “can this person help me?” That confidence shows up when your team “owns” the call and demonstrates call control. People buy from people, so ensure the caller knows you are there to help them.

10. Ask for Business

This last tip is the big one. When agents ask for the business, calls are 10 times more likely to convert. Again, we know because we’ve analyzed millions of calls.

There are various ways to ask for the business.

  1. You can set an appointment
  2. Schedule a meeting
  3. Ask for a donation
  4. Sign up a customer

Keep in mind that your specific ask is geared to your business. One thing is certain if you don’t ask your likelihood of closing drops drastically.

Wow! By simply closing the conversation with a direct sales request you make 3 TIMES more money. That’s a fantastic return on just one technique tool. We all must ask for the business–ALWAYS.

Conclusion

These 10 conversion boosting secrets and tips are more than just pointers or common sense sales skills. But they are required, and the secret is that when you have these components, 80% of your calls convert into sales.

Download Now!

I’ve personally used all 10 of these techniques on calls and know they can serve you as well as they have served me. They’re some of my favorite call coaching tips, and I know they’ll help you get improved call conversion rates.

So no huge mountains must be conquered to get the results you want. If you adopt these 10 tools and eventually make them habits, your calls will quickly convert at consistently high rates. Additionally, to increase your success with these tips, I have created a Call Coaching Cheat Sheet to help you listen better and train your team.

Feel free to put our tips to work for your business and start getting the world-class results you deserve. If on the other hand, if you’d like to automate this manual work, put Convirza to the test. We will change the way you think about call value forever.

Here’s your challenge: Make a note which of these techniques you use today, then find one tool you can try next week. I know you can drastically improve your calls!

Let me know which of these techniques you’re going to try next week. Report back with your results.

Thanks,
David

Previous post Convert Phone Call Missed Opportunities Into Sales Next post Is Google Penalizing You for Old School SEO?

9 comments. Leave new

online learning
05/15/2017 4:18 PM

online learning

Spot on with this write-up, I seriously feel this website needs far more attention. I’ll probably be returning to read through more, thanks for the advice!

David Danielson
05/18/2017 6:00 PM

Thanks for checking it out!
David

education
05/17/2017 1:39 AM

education

Excellent web site. Lots of helpful information here. I’m sending it to several pals ans additionally sharing in delicious. And obviously, thanks in your effort!

David Danielson
05/18/2017 6:01 PM

Thanks for responding!

student loans
05/18/2017 12:01 PM

student loans

Good way of telling, and pleasant post to obtain facts regarding my presentation subject matter, which i am going to present in school.

David Danielson
05/18/2017 6:03 PM

Good luck with your presentation.

Anonymous
11/08/2019 5:23 PM

Best

Anonymous
11/21/2019 5:14 AM

I could not resist commenting. Exceptionally well written!

Ankita Padiyar
12/04/2019 11:28 AM

Thank you! Keep Visiting 🙂



CALL TRACKING TOOLS

  • Phone Numbers
  • Vanity Numbers
  • Call Recording
  • Conversation Analytics
  • Call Reporting

CALL RESOURCES

  • Get a Demo
  • Convirza Blog
  • White Papers
  • Industry Research
  • Knowledge Base

BLOGS

  • Be Vain With Vanity Numbers.
  • Daily, Weekly, and Monthly Social Media Marketing Checklist for 2021
  • The Amazing Advantages of Repurposing Content

STAY IN TOUCH

  • Contact Us
  • Convirza Team
  • Convirza Careers
  • Terms & Conditions
  • Privacy Policy
Facebook
Twitter
LinkedIn
YouTube
Instagram
Call Tracking Software & Marketing AnalyticsAboutBlogContact Us
© 2020 All rights reserved - Convirza